Creative Ways to Market You

Content and Marketing Tips for Coaches, Authors and More
Shoi-Yean at eMasters
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One and You’re Done

Author: Karen McGreevey

all-donePerhaps you recall that when it comes to writing a guest post for a blog owner one of the guest post blog rules requires you to use original content that hasn’t been published elsewhere.


(This can also be true for submitting articles to some article directories, as well as to satisfy Google!)


But did you know that coming up with an original blog post can be done relatively easily by rewriting several of your articles and then turning them into one new guest post?


Simply, take the main points from several articles and combine them. Maybe change out your images; perhaps add a new one even, and include a link back to your main blog.


And your guest post is then done! You will have created a new original article or blog post without having to do a ton of new research.


You can even repeat this process as many times as you want so you can publish lots of guest posts on websites specific to your niche or market.


In addition, this recycle method helps you to quickly and easily get additional online exposure, back links and traffic to your own site.


Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA


P.S. For some additional tips on how to get new content, take a look at David Guion’s book, Write Good Online Content and Rewrite It (Without Making It Dizzy): Tips to improve your writing skills, adapt them to writing for the web, and reuse content for additional online publishing


Photo source: Katiana Vdb



The Email Tale

Author: Karen McGreevey

email-dfygiveawayNot so long ago I posted a couple of tips on how one might tackle an Email Inbox.


Since there’s more than one way to manage said Inbox, I can’t stop with that one post. So here now are two more tips.


What’s In a Name?


These days it’s not hard to send personalized emails. In fact, email marketing services like Aweber or MailChimp offer the ability to personalize all of your email marketing campaigns.


You simply need to make sure to ask for the right information from your subscribers to be able to personalize your messages.


Make It Worth Their While


It’s pretty safe to say that over your online career you’ve received more than your share of email marketing messages that you thought were worthless. What did you do? Delete. Delete. Delete. Right? Of course.


So as you go about your Email marketing, you’ll want to make it your priority to avoid your recipient’s delete button by providing valuable content to your readers. Solve a problem, offer a solution, save them money.


In short, whatever you can do to see that they get value in each and every email message will increase response rates.


So stop by again to catch another tip or two for your email marketing campaigns. In the meantime, check out Chris Baggott’s ebook, Email Marketing by the Numbers… to for some additional light on email marketing.


Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA



Waiting on Perfect

Author: Karen McGreevey

done-better-perfect-smYou know the hang up, perhaps you’ve even been stuck by it; you’re trying to write content and most of the time you’re coming up with some pretty good ideas. In fact, you get on a roll.


But, your roll stalls out before you’re ready to call your article or blog post or other content like your web copy done. So you set what you’re working on aside and write on something else.


And then you get stuck there, too.


In fact, you could even start yet another writing project and still can’t find your end.


What do you suppose is going on here? Perhaps you’re apprehensive about putting a done on your writing because you’re waiting on perfect.


What happens, though, is that you fail to get anywhere. If you don’t finish your article or blog post (or if you don’t even start it), you’re just waiting for something that might never come. Read the rest of this entry »

A little snip here, a little snip there

Author: Karen McGreevey

128px-Fiskars-scissorsBy letting your content sit a bit before you “send it to the publisher” or “hit the send/upload” button, you’ll be able to reread it later with “fresh” eyes. And then if you’re not totally happy with it you can cut out, paste in new, and do rewrites as needed.


Keep in mind also that whatever you put online becomes a part of you. For instance, if you are trying to brand yourself and your business, it’s vital that you publish informative and thought-provoking content.


Further, since you want to feel proud of any piece of content you come up with, before you post it ask yourself if this specific something is content you would want to read! If you don’t think so, then do a snip or two or another rewrite.


Also, watch for certain words that you’re inclined to repeat often; consider alternate words that can help put a bit of life or different perspective into your work.


Jamie Bell’s got a neat little read, Content Strategy for Bloggers, with even more tips for writing your blog.


Photo source:


Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA



Standing Out In Your Inbox

Author: Karen McGreevey

email-smallThe oft-touted Content is King mantra doesn’t change just because you change your content delivery mode from a blog to email.


In fact, it’s even more important to ensure the content you send is relevant and focused.


Further, since email is considered a lot more personal than a blog post, the content you deliver to your list needs to take that into consideration. And you can bet that providing relevant content to your email list will never go out of style.


That said, here are some tips to help you to make it so.


Grab Their Attention

How do you make an email marketing message interesting? You’ve got to know exactly who the message is going to, and then you write with them in mind. In addition, show your “funny side; a bit of levity”, let your audience know who you are, and more importantly that you know who they are. Because once you know who they are, you know what they need to solve their problems.


You’re At the End, Now What?
Your call to action is a very important part of your email marketing message. So send an email marketing message that connects you with the recipient. You can do that by creating a call to action that encourages interaction. And don’t ever send a single email without including some form of call to action. It could be as simple as “like” my Facebook page, “share” this, or “buy” that. No matter what, your email needs a reason for being and that reason is your CTA.


By remembering that relevant content is King, you’ll improve all the content in your email marketing campaigns exponentially. An email message should be even more focused, and more relevant than anything else you produce so you can attract the results you want from your email marketing.


Stop by again to catch a couple of other tips for your email marketing campaigns. In the meantime, here’s an ebook by Chris Baggott Email Marketing by the Numbers… to help shed some additional light on email marketing.


Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA



And then there was one

Author: Karen McGreevey

Miller-Twins-w-Shorty-small3Have you ever noticed how some resolve you may have to do something sometimes gets thwarted by circumstances beyond your control?


Such is what happened with me around Labor Day weekend. (Prior to that, I had “resolved” to make regular posts here at Creative Ways to Market You.) And then out of the blue I got a telephone call from my niece at 4:30 in the morning, the Saturday before Labor Day, that my twin sister had been taken to the ER (in a town about 2-1/2 hours away from me!).


While my sister had been struggling with health issues for a number of years, I wasn’t quite thinking I’d be saying good-bye to her within seven days’ time. But that’s what happened as she passed away Friday, September 5; we buried her Monday, September 8.


The good news (if you want to call it that) is that I got there about one hour before she passed away, my niece arrived about 20 minutes prior. (I had been driving back and forth and staying over some nights. On that Friday, I was home and making the trip down.)


Needless to say, through the unexpected commotion my new resolve to post here regularly took a wayward turn. And now I’m slowly making headway to get back into a “usual” routine.


Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA




same-old-same-old-smIs this you? …


You feel like you’re regularly writing over and over on similar topics? If so, you may want to instead create a series of templates to use as you write.


You could come up with a template that would fill in the blanks for you that in the ends provides a basic outline for your new article. For instance, your template might “contain all the information you need for your Author Resource box” or the links that you always include in your Resource box.


You could even format your template with the same font style and size, as well as the page size. These preliminary steps can be extremely useful, especially if you often save a Word document into a PDF file that you upload to document sharing sites.


Further, article and report templates are perfect to help you brand your business. For example, if you write tutorials on a number of different topics where each one is delivered in the same format. This helps your reader to identify the source of the work and it helps to solidify you/your business as an authority on your niche/topic.


For a few more tips, take a look at Anthony Carter’s, Online Content Writing.


Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA




blogging-tip-smIf the beginning of this post looks familiar, it’s because it is somewhat. To wit; the other day and then again on Saturday, I started and then added to a post on some new and useful tips on how and what to include new on your blog. Further, on Tuesday I even added three more tips on content for blogging.


So see what you think about the following three ideas on how to include new content to your blog.


1. Decisions, decisions


If you’re not sure what to write about, how about adding a survey or poll right on your blog in which you ask your readers what topics they’re interested in reading about. You can also ask their opinion about a specific topic in question. or some similar service is a great way to create simple (free) to complicated (paid) surveys with statistics.


2. So then I did this …


Case studies work especially well if your niche is in self-help, coaching, finance, business, marketing or education. You can collect stories about how other people succeeded by taking your advice (or advice like yours) and then post them on your website as a blog post. You can expand this by conducting your interview using Skype, recording it with Pamela, then posting it as a podcast.


3. All You Gotta Do Is Ask


You can answer any questions sent to you via social media or email right on your blog. It’s another great way to create a new blog post and help fill in your FAQ. If you’re not yet getting emails or comments, you can still find questions to answer about your niche by going to relevant message boards and social media groups.


And if you haven’t yet done so, for more blogging strategies, take a look at Mick Macro’s, 99 Blogging Tips, Strategies, And Must Haves – Make Your Blog A Success


Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA




blogging-tip-smIf the beginning of this post looks familiar, it’s because it is somewhat. To wit; the other day and then again on Saturday, I started and then added to a post on some new and useful tips on how and what to include new on your blog. Because I had so many thoughts on this to share, I’ve broken my initial long article into several posts that I’m spreading over time to spare you a sit down that could take you some time to read and to think on.


So see what you think about these additional three ideas when you want to add new content to your blog.


1. Gather the people’s posts


Yep, you can collect blog posts from other people who write about your niche, or you can do a round-up of blogs that were on your site during the week, such as “most viewed” or important bits of information that you don’t want your readers/followers to miss. All you need to do is to put up a short blurb and a link to the blog posts that you did not write to give the original writer/poster credit for her work.


2. Tell your readers about a book you read; an item you purchased


If you get paid or get a free product in return for doing a review, you must disclose it. But if you can, make it a practice to purchase the products and use affiliate links to earn some money for products you review and recommend.


By the way, reviewing books within your niche on Amazon is also a great way to get traffic to your blog.


3. See something on the Internet you want to comment on?


You can give a short synopsis of the blog post, and then link to the actual blog post or article, and then comment on it on your blog. But be forewarned, if your comments are along the negative-side or otherwise critical (unless that is your niche), people can get quite upset. And they make no bones about it.


When you’re in “the throes” of your blogging, here’s a resource by Mike Fishbein, The Ultimate Guide to Blogging: What To Write About, How to Promote Your Blog, & How to Make Money Blogging, with yet another perspective on blogging.


Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA




blogging-tip-smThe other day I started a rather long post that “got away from me a bit” in length. But since it had some new and useful tips for adding new content to your blog, I’ve decided to break it into several posts over as many days to spare you a sit down that may take you some time to read and to digest.


With that said then, here are three more ideas to consider when you want to add new content that’s more unique from the usual written articles you have on your blog.


1. Let ‘em see your stuff


It’s not necessary that you include text on all your blog posts. For a change, you might create a two- or three-minute video blog instead. Just include a text description, post it on YouTube, and embed it into your blog for more traffic possibilities via the YouTube audience. You can also use your videos in other places, such as in your LinkedIn profile.


2. A picture’s worth a thousand words


Infographics, using data from studies relating to your niche, are a great way to provide interesting content on your blog. You can create images using stock photos, or you can make them yourself by adding a quote in attractive text. You’ll also want to include some commentary, as well, because search engines do not pick up text that’s on an image. So be sure to use both the “alt” tags as well as some text to describe your image.


3. “Short and sweet” blog posts


Creating a very short post, 300 words or so, about one very focused issue or topic within your niche is another good way to add to content on your blog. If you have a short update about something or other, it’s okay to put a short blog post on your site. They really don’t all have to be epistle-like or book-binding-ready.


For more blogging tips, take a look at Tristan Higbee’s, 101 Blogging Tips: How to Create a Blog People Will Find, Read and Share.


And come back again soon to see what’s new!


Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA



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