Creative Ways to Market You

Content and Marketing Tips for Coaches, Authors and More
 
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In the interest of disclosure and "transparency" and for the purposes of the new FTC Guidelines, I am an Affiliate for some of the products promoted at this site.

 

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If your masterpiece is rejected …

Author: Karen McGreevey
23.07.2014

rejected-smYou’ve written a really neat masterpiece of an article that you submitted to your favorite publication or online article directory. After a modest amount of waiting, you receive a notice that your work has been rejected.

 

Your first inclination might be to mope around and “woe is me” a bit, thinking how all that hard work is for nothing. That you have failed! That your article is worthless and unsuitable for every other publication out there now or in the future!

 

If that is your mantra, you need a re-program in your mindset. A “rejection” is not a Scarlet Letter on your forehead!

 

First of all, if your article is rejected, DO NOT stomp on it or throw it away or otherwise destroy it. Just because your work was rejected by one publication, it does not mean it can’t be exactly what another publication is looking for.

 

One man’s junk is another man’s treasure

 

Google for other publications on your topic. Then look at it again; maybe change a few words or so and then submit it to the other publications.

 

Or if you write your article from a different angle or perspective, it may turn out to be just the ticket for another market. And as a result get picked up just like that!

 

Graphic source: Commons.Wikimedia

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

The Many “Faces” of Facebook

Author: Karen McGreevey
10.07.2014

facebook-f-small2As an Internet user to whatever degree or a TV news watcher or even a newspaper reader, you’re most likely aware of Facebook.

 

It’s a social media giant and one of the most popular networking sites around. For this reason alone, you also know it can be a wonderful way to market your business.

 

Except in the last several months, you’re also likely aware that FB has gotten a bit funky (territorial so to speak) and has changed the way they want their users to interact with friends, prospects, business associates, etc.

 

Having said that, you also know the most basic ways to get your social network marketing done; 80/20 is a good rule – 80% “help” mode, 20% “talk about your business and you” to get people involved enough to engage and interact with you.

 

A couple of the more common methods, for instance, are to seek out “Likes” or “Comments” on what you’ve said or what you’ve posted (i.e., photos or graphics, too).

 

One or two other means to get people talking are:

 

1. Name Your Favorite

 

Open-ended questions are one of the easiest ways to drive interaction on Facebook. Asking people what their favorite movie, band or website could generate a lot of “talk” depending on how many people are willing to answer.

 

2. Looking for Advice

 

Reaching out for help is another great way to get people to participate on your Facebook page. Such as asking people what the best way is to complete a task, such as cooking a food item, building something, training a pet or any other situation that would require input from other people is a terrific way to drive traffic your way. Read the rest of this entry »

Always On Their Mind

Author: Karen McGreevey
25.06.2014

open_mind_smThis is what you want to be, especially if your client was a short-term, project-based client.

 

You can stay front and center by sharing news with your former and current clients off and on. This could include information about what you’re doing, some new process you’ve learned or tool you’ve found, as well as things you’ve achieved.

 

In addition you could congratulate them on their achievements and life milestones. This will help to keep you foremost on their mind.

 

For 21 more such tips, check out David Grande’s ebook, Small Business Internet Marketing Code: Online Entrepreneur Beginner Guide – 21 Internet Marketing Tips & Strategies:… at Amazon.

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

Graphic source: Quoteko.com, Redwolf.in

 

 

 

How’s your traffic?

Author: Karen McGreevey
21.06.2014

traffic-smThe other day, I began a blog post about how lots of traffic doesn’t necessarily equal paying customers” – that discussion continues here…

 

Links and banner exchanges

 

While trading links and participating in banner exchanges may sound good in theory, if targeted traffic isn’t coming by, nothing’s going to happen to your sales. Remember, traffic doesn’t equal customers.

 

For instance, if you have a site related to kitties, it makes no sense to trade links with a site related to baseball cards.

 

Who’s your target?

 

Always keep your target market in mind. Who is your audience? Why should they visit your site? Having fresh, relevant, timely, and informative content will attract quality traffic.

 

Once people come to know your site and you as a source of quality information, they’ll be back when they need to learn something new. Thus, the more quality traffic that comes in, the more customers you will have.

 

And by staying away from bogus websites that offer promises of high numbers of traffic and by sticking to proven methods of generating quality traffic, you will not only increase your site’s traffic, you will also increase your conversion rates.

 

Bret Ridgway has a different take on issues with getting traffic in that he discusses the biggest website mistakes; see for yourself 50 Biggest Website Mistakes

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

19.06.2014

traffic-smWhen it comes to website traffic, the old saying “the more the merrier” doesn’t exactly hold true. Simply having lots of traffic will not increase the number of your sales.

 

Your goal in creating traffic is to attract which will in turn, bring you more paying customers. While you can have a lot of traffic coming to your website, if they are not interested in your product or service it won’t do you any good to have them stopping by.

 

Increase traffic with gimmicks – NOT

 

If you do a search on the Internet on how to increase traffic to your site, you will find various websites with numerous solutions; some sell software or monthly membership packages that promise to bring traffic to your site. Don’t be fooled by these costly gimmicks. Especially since there are many ways you can increase traffic to your site for free.

 

What these companies don’t tell you is that one of the ways they drive traffic to your site is by paying people to “surf” the Internet. In this setup, their “staff” log into a website and enter a password so their computer will automatically “scoot around the Net”, displaying different websites.

 

However, the person that logged in isn’t necessarily paying attention to the screen – and, worse, isn’t even looking at it. In short, the company you paid may be driving “traffic” to your site in terms of visitors, but that’s not a guarantee you’ll get more customers. Read the rest of this entry »

05.06.2014

stop_sign112708If you’re a regular reader of my ezine, On the Bright Side, you know that every so often I’ll mention my Konceptuality website or my Creative Ways to Market You (this) blog have been hacked.

 

And unbeknownst to me until Monday, it happened again! Perhaps it was unbeknownst because I’ve been spending too much time in the kitchen trying to perfect cheesecake for the family!

 

Actually, I suppose I ought to have suspected something was going on as a couple of weeks ago I was unable to access my webmail email account. In addition, I’d recently begun to again receive email about Viagra, sex stuff, Cialis and other products from foreign countries. Not to mention the “Contact” form on my site being the bearer of strange foreign contacts.

 

Obviously I didn’t pay as much attention to all that like I should have.

 

Coincidentally, Monday, I was reading an article on how to tell if your site has been hacked. The article provided a link to a site to test your site.

 

When I put in Konceptuality.com, I discovered that six pages at Konceptuality showed up as having been hacked. I then looked to see if I could see any HTML code that did not belong.

 

Sure enough, I did – in the HTML code at the bottom of each page. Read the rest of this entry »

Want More Traffic?

Author: Karen McGreevey
15.05.2014

traffic-smAs you know, getting traffic to your website is something that takes dedication and a “whole lotta” time. And you’re going to have to do a lot of the “get more traffic” tricks to stay competitive. In sort, you’ll need to provide more value than ever before to your audience.

 

Publish More Relevant Content

 

Blog daily, if possible, and work on providing content in other ways, too. For instance, you can utilize relevant article directories, write guest blog posts, eBooks, and more. The more relevant and unique content you can come up with for your audience, the better.

 

Studies show over a 90 percent increase in traffic for websites that have blogs with new content at least 20 days out of the month. Another hint – when it comes to content, focus on long-tail keywords. You can use a tool like HitTail.com to help you.

 

Social Media Needs You Regularly

 

It’s important to participate in social media by engaging your audience more. Speak directly to them via social media networks, and leave the sales pitch for your sales pages on your website. If you’ve noticed your “likes” going down, and the engagement going down on your social media networks, it’s your doing – or lack of. So get involved and you’ll see it improve. Read the rest of this entry »

The 411 On Pinterest

Author: Karen McGreevey
08.05.2014

120px-Pinterest_Sticker_IconHave you ever wondered about the demographics on Pinterest? How about this; almost 70 percent of Pinterest users are women between the ages of 25 and 34, and about half of them have children.

 

Additionally, Pinterest users spend about 15 minutes on the site every single day. While there, they share a variety of “pins” and create pin boards or collections to interact with others. The pins that get the most shares are visually pleasing and are often shopping related.

 

While women and men use Pinterest for the same reasons – to get ideas, to make wish lists or “vision boards”, and to keep track of resources they might want to look at later – women tend to “wish more” than men, who actually tend to “buy more” because of a pin. In other words, men generally pin things they will buy, while women pin things they want to buy or wish they could buy.

 

Why Pinterest?

 

Let me count the ways…

 

* Conversions – Compared to other social networks, Pinterest converts better. There’s something about actually seeing a product or solution that makes people want to try/buy it. So if you can figure a way to convert some of your content to visual content, like in the form of infographics, you’ll get more conversions. Read the rest of this entry »

Increase Your “Reach” By Blogging

Author: Karen McGreevey
17.04.2014

raised-hands-smThe Internet is full of a number of ways to communicate and form relationships with your prospects and customers.

 

While businesses used to rely on email for this, they can now use forums, social networking sites, RSS feeds, and a slew of other avenues. One such way to “talk” to your customers and colleagues is through blogging.

 

It’s a great way to keep your customers up-to-date on news, products, opinions; you name it.

 

Instead of putting out bulk email or contacting your prospects and customers individually, you just make a quick blog post and you’re done. You can include links, products, videos, and just about anything you want.

 

Further, these days people like the feeling of knowing someone they are hiring. If they feel like you’re a friend, or at least someone they can relate with, they’re more willing to seek you out, to buy your products, pay more for your wares, and tell their friends about you.

 

Thus, enter your blog … Read the rest of this entry »

video-email-sm-3Out of sight, out of mind!

 

If you’re not doing something in some sort of way to stay in touch with your clients, whether that’s about a short-term project or a long-term one, it’s important make a change or two and follow up with them on a regular basis.

 

As your former and current clients are likely one of the best sources for future clients, and it doesn’t take much to please a former client when you follow up with them.

 

Little Things Mean A Lot

 

People are touched more than you realize by the little things. A handwritten note or a newspaper clipping from an article you read, a quick email telling about a new product or service you are offering, a link to new software you thought they might be interested in that might work for them, a short note telling them they’re awesome will mean a lot if it’s done in an authentic way.

 

A Little Help from Your Friends

 

Your current clients can be great sources of new referrals. So keep them aware of the various types of work you do outside of the work you do for them. Offer incentives for referrals, too, as keeping connected will result in more clients.

 

Stop by again to get some additional tips like this.

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

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