Creative Ways to Market You

Content and Marketing Tips for Coaches, Authors and More
 
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In the interest of disclosure and "transparency" and for the purposes of the new FTC Guidelines, I am an Affiliate for some of the products promoted at this site.

 

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A little snip here, a little snip there

Author: Karen McGreevey
15.10.2014

128px-Fiskars-scissorsBy letting your content sit a bit before you “send it to the publisher” or “hit the send/upload” button, you’ll be able to reread it later with “fresh” eyes. And then if you’re not totally happy with it you can cut out, paste in new, and do rewrites as needed.

 

Keep in mind also that whatever you put online becomes a part of you. For instance, if you are trying to brand yourself and your business, it’s vital that you publish informative and thought-provoking content.

 

Further, since you want to feel proud of any piece of content you come up with, before you post it ask yourself if this specific something is content you would want to read! If you don’t think so, then do a snip or two or another rewrite.

 

Also, watch for certain words that you’re inclined to repeat often; consider alternate words that can help put a bit of life or different perspective into your work.

 

Jamie Bell’s got a neat little read, Content Strategy for Bloggers, with even more tips for writing your blog.

 

Photo source: Commons.wikimedia.org

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

Standing Out In Your Inbox

Author: Karen McGreevey
09.10.2014

email-smallThe oft-touted Content is King mantra doesn’t change just because you change your content delivery mode from a blog to email.

 

In fact, it’s even more important to ensure the content you send is relevant and focused.

 

Further, since email is considered a lot more personal than a blog post, the content you deliver to your list needs to take that into consideration. And you can bet that providing relevant content to your email list will never go out of style.

 

That said, here are some tips to help you to make it so.

 

Grab Their Attention

How do you make an email marketing message interesting? You’ve got to know exactly who the message is going to, and then you write with them in mind. In addition, show your “funny side; a bit of levity”, let your audience know who you are, and more importantly that you know who they are. Because once you know who they are, you know what they need to solve their problems.

 

You’re At the End, Now What?
Your call to action is a very important part of your email marketing message. So send an email marketing message that connects you with the recipient. You can do that by creating a call to action that encourages interaction. And don’t ever send a single email without including some form of call to action. It could be as simple as “like” my Facebook page, “share” this, or “buy” that. No matter what, your email needs a reason for being and that reason is your CTA.

 

By remembering that relevant content is King, you’ll improve all the content in your email marketing campaigns exponentially. An email message should be even more focused, and more relevant than anything else you produce so you can attract the results you want from your email marketing.

 

Stop by again to catch a couple of other tips for your email marketing campaigns. In the meantime, here’s an ebook by Chris Baggott Email Marketing by the Numbers… to help shed some additional light on email marketing.

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

And then there was one

Author: Karen McGreevey
17.09.2014

Miller-Twins-w-Shorty-small3Have you ever noticed how some resolve you may have to do something sometimes gets thwarted by circumstances beyond your control?

 

Such is what happened with me around Labor Day weekend. (Prior to that, I had “resolved” to make regular posts here at Creative Ways to Market You.) And then out of the blue I got a telephone call from my niece at 4:30 in the morning, the Saturday before Labor Day, that my twin sister had been taken to the ER (in a town about 2-1/2 hours away from me!).

 

While my sister had been struggling with health issues for a number of years, I wasn’t quite thinking I’d be saying good-bye to her within seven days’ time. But that’s what happened as she passed away Friday, September 5; we buried her Monday, September 8.

 

The good news (if you want to call it that) is that I got there about one hour before she passed away, my niece arrived about 20 minutes prior. (I had been driving back and forth and staying over some nights. On that Friday, I was home and making the trip down.)

 

Needless to say, through the unexpected commotion my new resolve to post here regularly took a wayward turn. And now I’m slowly making headway to get back into a “usual” routine.

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

27.08.2014

same-old-same-old-smIs this you? …

 

You feel like you’re regularly writing over and over on similar topics? If so, you may want to instead create a series of templates to use as you write.

 

You could come up with a template that would fill in the blanks for you that in the ends provides a basic outline for your new article. For instance, your template might “contain all the information you need for your Author Resource box” or the links that you always include in your Resource box.

 

You could even format your template with the same font style and size, as well as the page size. These preliminary steps can be extremely useful, especially if you often save a Word document into a PDF file that you upload to document sharing sites.

 

Further, article and report templates are perfect to help you brand your business. For example, if you write tutorials on a number of different topics where each one is delivered in the same format. This helps your reader to identify the source of the work and it helps to solidify you/your business as an authority on your niche/topic.

 

For a few more tips, take a look at Anthony Carter’s, Online Content Writing.

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

21.08.2014

blogging-tip-smIf the beginning of this post looks familiar, it’s because it is somewhat. To wit; the other day and then again on Saturday, I started and then added to a post on some new and useful tips on how and what to include new on your blog. Further, on Tuesday I even added three more tips on content for blogging.

 

So see what you think about the following three ideas on how to include new content to your blog.

 

1. Decisions, decisions

 

If you’re not sure what to write about, how about adding a survey or poll right on your blog in which you ask your readers what topics they’re interested in reading about. You can also ask their opinion about a specific topic in question. SurveyMonkey.com or some similar service is a great way to create simple (free) to complicated (paid) surveys with statistics.

 

2. So then I did this …

 

Case studies work especially well if your niche is in self-help, coaching, finance, business, marketing or education. You can collect stories about how other people succeeded by taking your advice (or advice like yours) and then post them on your website as a blog post. You can expand this by conducting your interview using Skype, recording it with Pamela, then posting it as a podcast.

 

3. All You Gotta Do Is Ask

 

You can answer any questions sent to you via social media or email right on your blog. It’s another great way to create a new blog post and help fill in your FAQ. If you’re not yet getting emails or comments, you can still find questions to answer about your niche by going to relevant message boards and social media groups.

 

And if you haven’t yet done so, for more blogging strategies, take a look at Mick Macro’s, 99 Blogging Tips, Strategies, And Must Haves – Make Your Blog A Success

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

19.08.2014

blogging-tip-smIf the beginning of this post looks familiar, it’s because it is somewhat. To wit; the other day and then again on Saturday, I started and then added to a post on some new and useful tips on how and what to include new on your blog. Because I had so many thoughts on this to share, I’ve broken my initial long article into several posts that I’m spreading over time to spare you a sit down that could take you some time to read and to think on.

 

So see what you think about these additional three ideas when you want to add new content to your blog.

 

1. Gather the people’s posts

 

Yep, you can collect blog posts from other people who write about your niche, or you can do a round-up of blogs that were on your site during the week, such as “most viewed” or important bits of information that you don’t want your readers/followers to miss. All you need to do is to put up a short blurb and a link to the blog posts that you did not write to give the original writer/poster credit for her work.

 

2. Tell your readers about a book you read; an item you purchased

 

If you get paid or get a free product in return for doing a review, you must disclose it. But if you can, make it a practice to purchase the products and use affiliate links to earn some money for products you review and recommend.

 

By the way, reviewing books within your niche on Amazon is also a great way to get traffic to your blog.

 

3. See something on the Internet you want to comment on?

 

You can give a short synopsis of the blog post, and then link to the actual blog post or article, and then comment on it on your blog. But be forewarned, if your comments are along the negative-side or otherwise critical (unless that is your niche), people can get quite upset. And they make no bones about it.

 

When you’re in “the throes” of your blogging, here’s a resource by Mike Fishbein, The Ultimate Guide to Blogging: What To Write About, How to Promote Your Blog, & How to Make Money Blogging, with yet another perspective on blogging.

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

16.08.2014

blogging-tip-smThe other day I started a rather long post that “got away from me a bit” in length. But since it had some new and useful tips for adding new content to your blog, I’ve decided to break it into several posts over as many days to spare you a sit down that may take you some time to read and to digest.

 

With that said then, here are three more ideas to consider when you want to add new content that’s more unique from the usual written articles you have on your blog.

 

1. Let ‘em see your stuff

 

It’s not necessary that you include text on all your blog posts. For a change, you might create a two- or three-minute video blog instead. Just include a text description, post it on YouTube, and embed it into your blog for more traffic possibilities via the YouTube audience. You can also use your videos in other places, such as in your LinkedIn profile.

 

2. A picture’s worth a thousand words

 

Infographics, using data from studies relating to your niche, are a great way to provide interesting content on your blog. You can create images using stock photos, or you can make them yourself by adding a quote in attractive text. You’ll also want to include some commentary, as well, because search engines do not pick up text that’s on an image. So be sure to use both the “alt” tags as well as some text to describe your image.

 

3. “Short and sweet” blog posts

 

Creating a very short post, 300 words or so, about one very focused issue or topic within your niche is another good way to add to content on your blog. If you have a short update about something or other, it’s okay to put a short blog post on your site. They really don’t all have to be epistle-like or book-binding-ready.

 

For more blogging tips, take a look at Tristan Higbee’s, 101 Blogging Tips: How to Create a Blog People Will Find, Read and Share.

 

And come back again soon to see what’s new!

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

14.08.2014

blogging-tip-smAs you know, coming up with content for your blog can be difficult at times, especially if you don’t know all the different types of content you can create as a blog post.

 

Once you realize, though, that almost any type of content can be turned into a blog post, it’s easier to come up with a lot of different content. For instance, blog posts like …

 

1. How do you do that?

 

Teaching your readers things is a great type of post. In fact, you can do how to posts about any number of topics within your niche. If you’re not sure how to get going, though, it’s safe to just start at the beginning. After all, someone out there is a beginner regardless of whether you’re talking about your niche or otherwise.

 

2. Listy Lists

 

Creating lists is a great way to create a useful blog post. A list can be anything from a resource list, to a list of do’s and don’ts. Even a list of products that you like to use (adding your affiliate links, of course) is yet another great way to put content on your blog.

 

3. The Long of It

 

Generally, you’ll be writing blog posts about 500 words or so, but now and then it’s good to write a really long post. In fact, an in-depth blog post that’s about 1500 words in length is a terrific way to add hard-hitting, relevant content to your blog. Read the rest of this entry »

So tell us what you really think

Author: Karen McGreevey
06.08.2014

Talk_page_icon_crystalTo “talk” or “not to talk”, that can be the question you consider when you’re writing your articles and blog posts.

 

What about if you should you be concerned about telling it like it is (according to you) when you write? In short, you bet; though you may hesitate about becoming too controversial on certain topics.

 

But there is really nothing wrong with saying what you think and voicing your thoughts and opinions on any subject.

 

Of course when you do so, you may easily be creating content that takes on a life of it’s own, a bit of contrary flavor. Even so, many people enjoy this type of content, especially on social sites.

 

Further, you’ll find they love to add their “two cents” before sharing with their friends. Which means your content could easily go all over the place and receive thousands of views, as a result.

 

In addition, when you step up and get your opinions out in the open you are opening the dialog to allowing your readers to chime in and add their own thoughts and comments.

 

This type of interaction can be a really cool thing; it can even help you get hundreds of additional readers to your blog and other writings. In fact, many standout blog conversations began and were conducted in the Comments section.

 

Want more tips on blogging and getting social, take a look at Jennifer Abernethy’s The Complete Idiot’s Guide to Social Media Marketing

 

Graphic source: Commons.Wikimedia

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

I said all that to say this …

Author: Karen McGreevey
30.07.2014

summaryOkay, like you usually do, you’ve spent a good amount of time crafting your article or blog post. So now you’re ready to post it to your blog or to an article directory.

 

However, before you do that you might go over it to be sure you have included an easy-to-understand summary that explains what your blog post/article is about.

 

In short, at the end of your blog post you will repeat in short form what you just said. In one good “short and sweet”, 150 words or less paragraph! You can even use your summary to describe your article, if you like.

 

Once you begin to perfect your summaries, you’ll discover that your copywriting skills have gotten better. In addition, when it comes time to write a sales page it will be easier to craft shorter sentences that reflect your benefits and key points.

 

Further, if you tighten up your summary even more, say into 150 characters, that summary can be the sentence that gets displayed by the search engines when your website cycles on the results page.

 

For more solutions for writing blog posts take a look at Michael Greenwood’s ebook, “How to Write Quality Blog Posts: A Guide to Successful Blogging”.

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

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