Creative Ways to Market You

Content and Marketing Tips for Coaches, Authors and More
 
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It’s not about you

Author: Karen McGreevey
21.07.2015

error-smMany, many years ago (before my online existence), a young woman came in for an interview for a job opening. (I happened to sit in on the interview.)

 

Perhaps she was nervous or it was because she was trying to so hard impress, but just about every word out of her mouth was “I”, “me”; words that were to let us know how good she was or what she was involved in, etc. It was a turn off for me.

 

So while you’re most likely not going to present your wares – products, services – in a manner like that – it is important to steer clear of making “your pitch” to your audience of potential and actual customers in such a way that you get tuned out.

 

As witnessed by the millions of hits on YouTube, Instagram, Facebook, Twitter and any number of blogs, these days potentials and actuals want to be entertained as they get educated! Thus, edge-of- the-seat content will more likely get them interested in your message enough they’ll check you out and/or share what you’re saying.

 

Graphic source: Pixabay

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

Once is not enough

Author: Karen McGreevey
19.07.2015

error-smWhen I first began this online journey some 8-9 years ago, some of the theory I learned/read was that it was important to get in front of your audience a minimum of once a month! (I believe that basic still holds true, for argument’s sake.)

 

However, once a month certainly “ain’t gonna” get you anywhere. Particularly with the social media revolution and the instantness in this day and age. Some send communication weekly, and others send two or three times a day even.

 

Of course with the social media avenue content output via email isn’t necessarily the standard go-to for content these days.

 

Whichever method you choose, though, you’ll want to stick with it consistently day and time-wise. And content type-wise as well (Twitter, Facebook, Instagram even) to see an increase in traffic, etc.

 

Stop back to catch our last tip in a couple of days.

 

Graphic source: Pixabay

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

Avoiding Content Marketing Boo Boos

Author: Karen McGreevey
16.07.2015

error-smPerhaps you’ve noticed that once you made up your mind to get into creating and writing content to market your business, your services, your products, you came across numerous tips on how to write and produce that content as well as ways to avoid making mistakes others made in their efforts to get where they wanted to be.

 

While a list of marketing boo boos can be quite long, I’ve taken three to flesh out and to share with you. Take a look …

 

1. What do they know! Why do they want to know? What’s in it for them?

 

Questions you might ask as you completely ignore what your customer has asked.

 

I don’t know about you, but I frequently receive emails from lists that I’m on wherein the main or sub-main question(s) is “How can I help you?” “What do you need help with?”

 

Perhaps you hang out at Facebook, Twitter, LinkedIn, Google+ and even blogs in your niche or forums that interest you. Often the people behind those handles are asking questions that you can answer and as a result help them with their concerns. So do it!

 

It’s not necessary to agonize trying to figure out what they want; just ask them. Or pay attention to what they’re saying. And then answer them.

 

Two more tips will be published over the next few days, so stop back to see them.

 

Graphic source: Pixabay

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

02.07.2015

social-media-iconsIt’s easy to get confused when you’re starting out on social media. Even the “seasoned” group can learn a thing or two about the various social media platforms. So here are a few clues to work your social media no matter what your level.

 

1. Facebook isn’t the only game in town

 

While Facebook has by far become the “go to” platform for many when it comes to working social media, it’s not the only game in town. You can use other networks to promote your blog, your website, your services, your you. Especially if you’re looking at SEO purposes, you’ll want to engage in places like Google+.

 

2. A full plate is not always a good thing

 

Even though I mentioned in Tip 1 that it’s important to use other social media platforms to work social media, the opposite of that is to really temper your exposure on too many platforms at a time.

 

Not because it’s not a good idea to get acquainted at numerous sites, but because you run the risk of not achieving the results you’d like. You’re also spreading yourself too thin so you won’t have the time to devote to marketing as you’d like. So just pick a couple of networks to start. Read the rest of this entry »

One and You’re Done

Author: Karen McGreevey
04.03.2015

all-donePerhaps you recall that when it comes to writing a guest post for a blog owner one of the guest post blog rules requires you to use original content that hasn’t been published elsewhere.

 

(This can also be true for submitting articles to some article directories, as well as to satisfy Google!)

 

But did you know that coming up with an original blog post can be done relatively easily by rewriting several of your articles and then turning them into one new guest post?

 

Simply, take the main points from several articles and combine them. Maybe change out your images; perhaps add a new one even, and include a link back to your main blog.

 

And your guest post is then done! You will have created a new original article or blog post without having to do a ton of new research.

 

You can even repeat this process as many times as you want so you can publish lots of guest posts on websites specific to your niche or market.

 

In addition, this recycle method helps you to quickly and easily get additional online exposure, back links and traffic to your own site.

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

P.S. For some additional tips on how to get new content, take a look at David Guion’s book, Write Good Online Content and Rewrite It (Without Making It Dizzy): Tips to improve your writing skills, adapt them to writing for the web, and reuse content for additional online publishing

 

Photo source: Katiana Vdb

 

 

The Email Tale

Author: Karen McGreevey
05.11.2014

email-dfygiveawayNot so long ago I posted a couple of tips on how one might tackle an Email Inbox.

 

Since there’s more than one way to manage said Inbox, I can’t stop with that one post. So here now are two more tips.

 

What’s In a Name?

 

These days it’s not hard to send personalized emails. In fact, email marketing services like Aweber or MailChimp offer the ability to personalize all of your email marketing campaigns.

 

You simply need to make sure to ask for the right information from your subscribers to be able to personalize your messages.

 

Make It Worth Their While

 

It’s pretty safe to say that over your online career you’ve received more than your share of email marketing messages that you thought were worthless. What did you do? Delete. Delete. Delete. Right? Of course.

 

So as you go about your Email marketing, you’ll want to make it your priority to avoid your recipient’s delete button by providing valuable content to your readers. Solve a problem, offer a solution, save them money.

 

In short, whatever you can do to see that they get value in each and every email message will increase response rates.

 

So stop by again to catch another tip or two for your email marketing campaigns. In the meantime, check out Chris Baggott’s ebook, Email Marketing by the Numbers… to for some additional light on email marketing.

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

Waiting on Perfect

Author: Karen McGreevey
24.10.2014

done-better-perfect-smYou know the hang up, perhaps you’ve even been stuck by it; you’re trying to write content and most of the time you’re coming up with some pretty good ideas. In fact, you get on a roll.

 

But, your roll stalls out before you’re ready to call your article or blog post or other content like your web copy done. So you set what you’re working on aside and write on something else.

 

And then you get stuck there, too.

 

In fact, you could even start yet another writing project and still can’t find your end.

 

What do you suppose is going on here? Perhaps you’re apprehensive about putting a done on your writing because you’re waiting on perfect.

 

What happens, though, is that you fail to get anywhere. If you don’t finish your article or blog post (or if you don’t even start it), you’re just waiting for something that might never come. Read the rest of this entry »

A little snip here, a little snip there

Author: Karen McGreevey
15.10.2014

128px-Fiskars-scissorsBy letting your content sit a bit before you “send it to the publisher” or “hit the send/upload” button, you’ll be able to reread it later with “fresh” eyes. And then if you’re not totally happy with it you can cut out, paste in new, and do rewrites as needed.

 

Keep in mind also that whatever you put online becomes a part of you. For instance, if you are trying to brand yourself and your business, it’s vital that you publish informative and thought-provoking content.

 

Further, since you want to feel proud of any piece of content you come up with, before you post it ask yourself if this specific something is content you would want to read! If you don’t think so, then do a snip or two or another rewrite.

 

Also, watch for certain words that you’re inclined to repeat often; consider alternate words that can help put a bit of life or different perspective into your work.

 

Jamie Bell’s got a neat little read, Content Strategy for Bloggers, with even more tips for writing your blog.

 

Photo source: Commons.wikimedia.org

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

Standing Out In Your Inbox

Author: Karen McGreevey
09.10.2014

email-smallThe oft-touted Content is King mantra doesn’t change just because you change your content delivery mode from a blog to email.

 

In fact, it’s even more important to ensure the content you send is relevant and focused.

 

Further, since email is considered a lot more personal than a blog post, the content you deliver to your list needs to take that into consideration. And you can bet that providing relevant content to your email list will never go out of style.

 

That said, here are some tips to help you to make it so.

 

Grab Their Attention

How do you make an email marketing message interesting? You’ve got to know exactly who the message is going to, and then you write with them in mind. In addition, show your “funny side; a bit of levity”, let your audience know who you are, and more importantly that you know who they are. Because once you know who they are, you know what they need to solve their problems.

 

You’re At the End, Now What?
Your call to action is a very important part of your email marketing message. So send an email marketing message that connects you with the recipient. You can do that by creating a call to action that encourages interaction. And don’t ever send a single email without including some form of call to action. It could be as simple as “like” my Facebook page, “share” this, or “buy” that. No matter what, your email needs a reason for being and that reason is your CTA.

 

By remembering that relevant content is King, you’ll improve all the content in your email marketing campaigns exponentially. An email message should be even more focused, and more relevant than anything else you produce so you can attract the results you want from your email marketing.

 

Stop by again to catch a couple of other tips for your email marketing campaigns. In the meantime, here’s an ebook by Chris Baggott Email Marketing by the Numbers… to help shed some additional light on email marketing.

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

And then there was one

Author: Karen McGreevey
17.09.2014

Miller-Twins-w-Shorty-small3Have you ever noticed how some resolve you may have to do something sometimes gets thwarted by circumstances beyond your control?

 

Such is what happened with me around Labor Day weekend. (Prior to that, I had “resolved” to make regular posts here at Creative Ways to Market You.) And then out of the blue I got a telephone call from my niece at 4:30 in the morning, the Saturday before Labor Day, that my twin sister had been taken to the ER (in a town about 2-1/2 hours away from me!).

 

While my sister had been struggling with health issues for a number of years, I wasn’t quite thinking I’d be saying good-bye to her within seven days’ time. But that’s what happened as she passed away Friday, September 5; we buried her Monday, September 8.

 

The good news (if you want to call it that) is that I got there about one hour before she passed away, my niece arrived about 20 minutes prior. (I had been driving back and forth and staying over some nights. On that Friday, I was home and making the trip down.)

 

Needless to say, through the unexpected commotion my new resolve to post here regularly took a wayward turn. And now I’m slowly making headway to get back into a “usual” routine.

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

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