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10 Things You Should Consider BEFORE Launching a Book Marketing & Publicity Campaign – Part 1

Hi Karen,


Thanks for allowing me to stop by and share a few tips from *Book Marketing VAs: Helping Authors Achieve Writing, Marketing and Bestseller Success*, my newest publication that offers book marketing and promotion tips and ways an Online Book Marketing Specialist helps writers spread the word, share their passion and achieve book marketing goals.


You’ve written your first book and are eager to share it with the world. However, you’re not sure what tools to select from or how to proactively promote your book and increase sales.


A few suggestions include:


Website: Having a website in place prior to launching a book publicity campaign is one of the most important elements. It’s basically your “home base.” Media contacts and individuals interested in purchasing your book will often visit an author’s website to learn more information about the book before they initiate a request or decide to finalize a purchase. Six website essentials we recommend for a book/author website are:


Author bio – Your bio should include information about your background that relates to your book’s content/storyline.


Book synopsis – a brief overview of the book’s subject matter.


Reviews page – the reviews page should be designated to reader reviews and feedback only.


At our next stop, we will spotlight additional information to consider before launching a book marketing and publicity campaign.


* * * * *


Sharon Williams, MVA, and Online Book Marketing Specialist, is president and CEO of Book Marketing Williams possesses more than 20 years of marketing and promotions experience and leads a knowledgeable Author Support team dedicated to helping authors achieve writing, marketing and bestseller success. Visit us at for a copy of our 10 Book Marketing Success Tips and to register for our bi-weekly book marketing tips publication.


Jewels of Life: Believe, Dream, Book Marketing, Resources



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