Archive for January 23rd, 2009
If you want to be seen and accepted as an expert, show respect for your readers and write well.
And, if you want to be trusted as an authority when writing copy, make sure you take care to show good grammatical and spelling skills.
Nothing spells trouble or destroys an authoritative position, or a chance at something extremely monumental more than the bad use of language.
It speaks of carelessness and a lack of knowledge.
Case in point, recall if you will, the repeat ad nauseum of Caroline Kennedy’s recent interview with Nicholas Confessore and David M. Halbfinger, journalists with The New York Times. In that interview, Caroline used the phrase, “you know”, 142 times; 12 times in under a minute.
Many of the television news commentators and journalists. unfortunately. tore her apart because to them she came across as being a less than well-educated person.
Jewels of Life: Believe, Tips and Tricks, Virtual Assistant