Archive for February, 2010
But it’s not just about the “pictures” pictures that you can see.
You can also paint a picture with your words!
And this is where your writing for the copy of your Web site comes in.
Here’s an example of not very compelling writing, and an “I CAN WAIT to read more” writing:
“The girl sat in her chair to read a book.” Well, that’s sure interesting enough to make you want to see what’s coming next, doesn’t it? NOT!
Let’s try this instead: “A wiggly little blond girl, rocking on her rocking horse, and humming in time to ‘The Lion King’ quickly flipped through the pages of Amelia Bedelia, Rocket Scientist!
Not quite the kind of copy you’d put on your Internet marketing site, but you get the idea!
Compelling web copy will keep your readers around for a while and have them coming back often.
Jewels of Life: Believe, Internet Marketing, Tips and Tricks, Tutorials, Working with a VA
In the last day or so, you’ve probably seen this rare opportunity in your email Inbox. It’s a chance from Jimmy D. Brown to get a “real” PAID report at zero charge to you. (This isn’t one of those deals where someone is giving something away that never was to be sold in the first place, but they pretend it was.)
Jimmy D. Brown is about to shut down his Small Reports Zone site permanently. He’s “retiring” ALL of his current products and services, beginning with this site.
As he was making preparations to shut the site down, he realized that there were several small reports that Nicole and he had planned to add to the site but never got around to doing so.
In fact, Nicole had a download page and the files prepped for one great report entitled, “The Ultimate Free Traffic Model”. It was originally part of one of Jimmy’s larger products and they had extracted it to sell on the site for $15 along with the other reports.
While he easily COULD have sold hundreds (really thousands) of copies of the report this week as part of his retirement, he decided to give away complimentary copies of this paid report.
No charge. No lists to join. For real, no charge.
Here is the original download page that Nicole setup…
When he shuts down the site at 10 P.M. Central tonight, this freebie will be gone too. No reason why you shouldn’t at least get a copy of it before it’s gone.
*** AND DON’T FORGET ***
Today, Friday, February 26, is THE last day to purchase any of his small reports from Info Profit Share. Tonight at 10PM Central time, Jimmy will be shutting the site down and no longer accepting any new orders.
These are all on sale for only $10 each!
NOTE: My recommendation is that you at LEAST get a copy of his 65-page “operations manual”, Homepreneur Habits.
If you spend only $10 all year, this is the best value you’ll find anywhere. Period.
The rest of them are pretty darn good too.
Grab the complimentary copy of the unreleased paid report. And order copies of anything else you want. They’ll all be gone tonight.
Best regards and happy getting the free,
Jewels of Life: Believe, Internet Marketing, Resources, Tutorials
Join the club…if you have ever thought about writing an e-book!
Writing an e-Book can be very boring; the process may be especially tedious. Particularly since there are numerous things involved in the process that tend to be a bit boring.
In fact, it’s quite possible you’ll start writing an e-book and may never finish it.
In order to overcome boredom or a long, drag out affair, it’s extremely important that you make a strict schedule for your writing. One of the best ways to complete an e-book is to just write, without thinking about what your next sentence will be. In other words, just do a “brain dump!”
Some points you might consider when you think about writing your e-book.
Your Title Must Sound Appealing
An attention-grabbing headline or title for your e-book is extremely important. Effective titles attract your reader by getting her curious enough she will want to read what you have to say. A title should be such that your reader will know you will help her find answers to her questions.
Who Will Be Your Audience?
Choose your audience before you start to write your e-book.
Decide which type of audience will benefit from your subject. Consider such factors like age, income, culture, social background and the education of the audience you want to attract.
Create Your Document
Once you have the foundation for your e-book you can begin to write the main body of your e-book.
One of the best ways to work with and to maintain your document is to write it in MS Word. Using Ms Word can help you make changes to your document when and if you need to do so. In the process, you can also keep track of any spelling errors.
When you put your e-book together, think about who you’re marketing to and select a font size that is easily read by people of all age groups.
Avoid using too many fonts (sizes or colors) as this may irritate your readers. And, it may upset the aesthetics of your finished work.
When all of the above is in place, create your e-book. Then all you have to do is publish your e-book online, and wait for download requests from your Web site visitors.
So you can see, in theory, creating an e-book is a fairly simple and easy process. It’s the actually “getting to it,” that may trip you up somewhat.
Jewels of Life: Dream, Internet Marketing, Tips and Tricks, Tutorials, Working with a VA
If you read around the Internet, you know there are numerous ways to draw your readers in with your email copy.
In case you forgot, here are a few you can use:
1. Who Are You Talking To?
Before you can sit down to actually write your email sales letter, you need to decide just who specifically your audience is. Who do you want to sit up and take notice?
This “exercise” is key to getting results from your email marketing.
So, put yourself in the place of your prospects/customers, and ask yourself these questions:
- What do your prospects/customers want?
- What frustrates your prospects/customers the most?
- Who else is selling something like you’re selling?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of to someone else?
- What “appeals” will make your target market sit up and take notice; what will they respond respond to?
2. Talk To Your Readers’ Emotions
When you promote something to someone, you must remember that “buying decisions are based upon emotion;” to then be later backed up by logic.
So before you write a single word, decide what emotional hot buttons you want to push in order to “encourage” your prospect to take action.
For instance, if you are selling health supplements, go for the “fear of illness” button with “A Natural Way to Save Your Eyesight.”
Got political bumper stickers in your sale bin? Hit the “anger” button with: “Let the President Know What You Think of His Policies.” Other “take action” buttons include: curiosity, greed, ego, vanity, hope, and/or fear of scarcity or security.
#3. A Name You Can Trust
To convince people to buy your product or service, you must make them believe your offer is credible and that you (or your product) will deliver as you promise.
So, how do you do that? Well, here are three ways to build credibility with the readers of your sales letter:
- Include testimonials.
- Publish endorsement letters from authority figures in your industry
- Assure your readers that your offer and promises are sincere and believable.
When you learn how to include these tips in your email campaigns, you’ll find your prospects/customers will easily respond to you and come back often.
Jewels of Life: Dream, Internet Marketing, Tips and Tricks, Tutorials, Working with a VA
A week ago on Saturday, February 13 with Tip #1, Contributions of Others, this little “Easy Peasy” journey began with a series of five tips to help you to easily create Information Products.
If you’re new here, you can catch up by reading Tip 2 and
When you’re ready, Tip 5. Teleclass Recording begins now:
This audio option differs from the interview format in that it’s “instructional” in flavor and may include questions by your participants along with your answers.
You can charge for this kind of session in two ways:
First, those who participate in the call might pay to do so, and second, those who were not present on the call can purchase the CD or MP3 recording.
Although some teleclasses eventually become products as a multi-session series, in the beginning stages, it’s best to start with just a single one-hour class.
And when you’ve chosen your content carefully, provided useful information and described the product temptingly for your target market, these quick-to-produce information formats sell well.
Jewels of Life: Dream, Internet Marketing, Resources, Tips and Tricks, Tutorials, Working with a VA
On Saturday, February 13 with Tip #1, Contributions of Others, I began a series of five tips to help you to easily create Information Products.
You can get caught up by reading Tip 2 and
4. Audio Interview of You.
For Tip #4, just flip option #3upside down, and you have another quick-start Information Product: Someone interviews you for an hour. The interviewer could be a friend or someone with a great voice and smooth interviewing skills whom you hire to do the interview.
Record the question and answer session, and in little more than one hour, you have a product to sell.
Now, to prepare for the interview, you’ll write an introduction and conclusion the interviewer can use, and a list of questions.
Keep the illusion of spontaneity by not writing your answers to the questions in full. Instead, make notes on the points you want to make during the session and keep them in front of you as you and the interviewer go through the agenda, question by question.
To the listener, interviews arranged in this way sound exactly like those in #3.
The 5th and final Tip in this series will be available here on Sunday, February 21.
I look forward to having you come back then.
And, of course, if you’ve missed any of the previous tips, you can read the posts throughout this blog.
Jewels of Life: Internet Marketing, Resources, Tips and Tricks, Tutorials, Working with a VA
You’ll find Tip #2. Q&A report. here.
So now, we continue with Tip #3…
3. Audio interview of an expert.
With this option, and the next two, you create an audio product in just one hour, plus a little preparation time.
Just persuade someone to be interviewed for an hour, and record the session. Your “guest/interviewee” would be someone whose opinions, experiences and knowledge would be in demand, someone that people would want to hear what they have to say.
Then, voilà, you have a product!
You’ll find many experts will agree to do this for fr/ee; the usual “trade” would be you’d provide them with a copy of the recording and permission to sell it or use it as a bonus product for something else.
It’s quite easy to record such an interview on a conference-call line using a service like Free Conference Call You’d then sell your interview either as a downloadable MP3, or as a CD that you send to the buyer by mail.
Some information marketers also provide customers with the option to purchase a transcript, in addition to or instead of the audio recording.
Tip #4, Audio Interview of You, will be ready Friday, and we’ll look forward to seeing you back here then.
Jewels of Life: Dream, Hope, Resources, Tips and Tricks, Tutorials, Working with a VA
If you’re just getting here, you’ve missed Tip #1 in our “five-part series” of “Easy Peasy Tips” for Making Informational Products.
It’s not too late to catch up, using the Tip #1 link above. You can just jump in now and then later read any Tips you’ve missed along the way.
So, now, here is Tip 2.
2. Create a Q&A Report.
For starters, you could find others to ask one question of you. Instead, though, why not do a little “voo doo” and create a product by asking yourself questions and then answering them.
This works especially well when you simply collect commonly asked questions.
This also enables you to focus on the hardest ones, the most unusual ones or the funniest questions.
In fact, if you find the idea of writing a formal article or a book intimidating, this may be the ticket for you!
When it comes to anything you know more about than the average person, you’re probably already in the habit of answering questions on a daily or weekly basis anyway.
You would sell this one, too, as a downloadable PDF report.
I’ll have Tip #3 ready for you on Wednesday! See you then!
Jewels of Life: Believe, Resources, Tips and Tricks, Tutorials, Working with a VA
If your email box looks like mine, you’re seeing a lot of offers for Information Products. And if you’re like me, you’re thinking maybe, just maybe, you might want to create your own Information Products, too.
But! It all seems so hard and you don’t know where to start!
Well, as the saying goes, “You’re in luck!”
I’ve got five easy, peasy steps you might take to quickly get your Information Product out of your head, onto the “Internet shelves,” and into the hands of your customers!
Over the next several days, I’m going to share those ideas with you.
So first, when you begin writing an Information Product, you’ll most likely be tempted to tackle a project that’s much too complicated
You do know an awful lot, after all, and can’t imagine leaving out any of the valuable points!
Or, you may lack confidence, thinking that no one will part with their money for something you created unless your ebook, book or course is crammed with every imaginable tip and technique!
But, whatever you do, don’t give in to this temptation, or you’ll be unable to finish your first information marketing project.
It’s pretty common knowledge that in order to have a home-based business, it’s important to have a Web site and to get traffic to that Web site.
And one of the best ways to get traffic is to write articles and submit them to Article Directories, to post them at sites like Hub pages, and Squidoo, to name a few.
The challenge sometimes then becomes how to write articles that people are going to want to read.
Here are 10 ways you might consider to help you come up with articles people will want to read:
1. Participate in chat rooms related to your targeted audience. Watch what questions people are asking and ask others what information they’re interested in.
2. Examine what information is being broadcast on TV, news and talk shows. That information will usually be hot topics.
3. Hang out in similar message boards. People leave questions for information they’re seeking. That is a strong indicator of subjects to write about.
4. Survey the visitors or current customers that come to your Web site. Ask your visitors what type of articles they would like to see published on your Web site or in your e-zine.
5. Regularly check your site’s guest books. People sometimes leave questions or comments that would help you come up with high readership articles.
6. Check online bookstore’s best sellers list. They’re very good resources for finding winning topics and ideas to write about.
7. Use the time of year to come up with good topics. You could relate your content to the holiday, season, and things that happened years ago during that time, etc.
8. Join some related e-mail discussion lists. Explore the question being asked and the subjects people are discussing.
9. Relate your article to a current fad that’s going on in your specific industry. The topic is usually interesting to your target audience.
10. Make a file of the questions your visitors or customers send via e-mail or telephone. In all likelihood others have the same questions, but hesitate to or never ask.
Jewels of Life: Believe, Internet Marketing, Resources, Tips and Tricks, Working with a VA