Creative Ways to Market You

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Archive for October 9th, 2014

Standing Out In Your Inbox

Author: Karen McGreevey
09.10.2014

email-smallThe oft-touted Content is King mantra doesn’t change just because you change your content delivery mode from a blog to email.

 

In fact, it’s even more important to ensure the content you send is relevant and focused.

 

Further, since email is considered a lot more personal than a blog post, the content you deliver to your list needs to take that into consideration. And you can bet that providing relevant content to your email list will never go out of style.

 

That said, here are some tips to help you to make it so.

 

Grab Their Attention

How do you make an email marketing message interesting? You’ve got to know exactly who the message is going to, and then you write with them in mind. In addition, show your “funny side; a bit of levity”, let your audience know who you are, and more importantly that you know who they are. Because once you know who they are, you know what they need to solve their problems.

 

You’re At the End, Now What?
Your call to action is a very important part of your email marketing message. So send an email marketing message that connects you with the recipient. You can do that by creating a call to action that encourages interaction. And don’t ever send a single email without including some form of call to action. It could be as simple as “like” my Facebook page, “share” this, or “buy” that. No matter what, your email needs a reason for being and that reason is your CTA.

 

By remembering that relevant content is King, you’ll improve all the content in your email marketing campaigns exponentially. An email message should be even more focused, and more relevant than anything else you produce so you can attract the results you want from your email marketing.

 

Stop by again to catch a couple of other tips for your email marketing campaigns. In the meantime, here’s an ebook by Chris Baggott Email Marketing by the Numbers… to help shed some additional light on email marketing.

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

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