Kreative Ramblings

For as many Web sites and web designers and web creators as there are, there at least that many (or mostly so) ideas on how to find some success when creating your site on the Internet.

Since I’ve got quite a few ideas about this that I’d like to share, I’ll post some of these tips over the next few days.

You might consider that one of your biggest jobs as an online entrepreneur is to get traffic and keep your customers/visitors coming back.

Building your site is one thing, but simply building and posting a Web site does not guarantee traffic! In fact, your Web site could be beautiful and a “story book” example of all the latest technology, yet it will still not attract a single visitor if it’s not promoted correctly or adequately!

So, get on your computer or get your paper and favorite pen, take notes, and then begin to create your Web site using these two tips:

(1) Compared to print, the Internet is a new medium.
And your Web site is a waste of time and space if it simply re-hashes something that could just as easily be put into print. So, create your site so that it’s more than an “online brochure.”

Include features that take advantage of the Internet as a medium of communication. Filter information for your visitors. Provide a search capability. And make your site interactive. Include features like forums, quizzes and tools. Web visitors like to interact.

(2) Your time is valuable, as is that of your customer. So show your visitors that you know it!
For instance, when a person visits your Web site you have his or her attention for that moment in time. So, you either need to use it – fast – or you will lose it. Since most visitors have short attention spans, you need to design your site home page so it quickly grabs their attention and lets them find with what they are looking for right away.

 

It’s like walking into a restaurant. If you walk in and just stand there and nobody comes to greet you, you might wonder what is going on. But, if the hostess comes and says hello right away and walks you to a table, you will be inclined to eat and stay around a while.

 

The same goes for your Web site. So don’t over-complicate your Web site home page. Your best results will be obtained if you make it clear to your visitor right from the start where to click to find what he or she needs.

 

Tomorrow, I’ll have a few more tips. See you then!

 

Jewels of Life: Believe, Internet Marketing, Tips and Tricks, Working with a VA

 

 

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