Kreative Ramblings

So, with today’s post, here are a few more tips:

Pay Attention to Form/Design.
Some sites simply over-do it on the eye-candy. Big graphics just for the sake of graphics often impress your site’s designer more than your visitor. So, do not use graphics that are large and purposeless.

Remember, some visitors may still be accessing your Web site using dial-up. So, your site needs to load up quickly for all users. A slow Web site, more often than not, will cause your users to just get frustrated and thus leave your site rather quickly.

Also, pay attention to graphic and design size. Many web designers operate on fairly large screen resolutions and sometimes forget that even though a graphic looks great to you, it will appear enormous to someone on a smaller resolution.

On the other hand, don’t go too light on graphics. A poorly designed site that uses the default font and no color is really not very aesthetically pleasing. And any web visitor, whether they admit it or not, judges your company by your Web site unless they have something else to go on.

A well-designed site communicates professionalism; one that’s poorly designed makes the site seem like an afterthought.

Promote.
When a visitor communicates with you by email, it is best to use a web form.

Not only will this keep your email address from being picked up by spammers, it will also allow you to ask your customers for their email address and then to store that address for later use.

 

Also, employ a “push/pull” marketing strategy. A visitor coming to your Web site is the pull, but later you want to push content back to them in the form of a newsletter or other promotional material. So start a mailing list and use it.

 

Invite your visitors to sign up.
Remember, how you promote your business can make it or break it, and as long as you respect the ethical considerations of your mailing list, you should use it.

 

Tomorrow, I’ll have the few final tips, so I look forward to you checking back tomorrow!

 

Jewels of Life: Believe, Internet Marketing, Tips and Tricks, Working with a VA

 

 

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