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Kreative Ramblings
brought to you by Karen McGreevey of Konceptuality
Email Copy To Captivate Your Reader
If you read around the Internet, you know there are numerous ways to draw your readers in with your email copy.
In case you forgot, here are a few you can use:
1. Who Are You Talking To?
Before you can sit down to actually write your email sales letter, you need to decide just who specifically your audience is. Who do you want to sit up and take notice?
This “exercise” is key to getting results from your email marketing.
So, put yourself in the place of your prospects/customers, and ask yourself these questions:
- What do your prospects/customers want?
- What frustrates your prospects/customers the most?
- Who else is selling something like you’re selling?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of to someone else?
- What “appeals” will make your target market sit up and take notice; what will they respond respond to?
2. Talk To Your Readers’ Emotions
When you promote something to someone, you must remember that “buying decisions are based upon emotion;” to then be later backed up by logic.
So before you write a single word, decide what emotional hot buttons you want to push in order to “encourage” your prospect to take action.
For instance, if you are selling health supplements, go for the “fear of illness” button with “A Natural Way to Save Your Eyesight.”
Got political bumper stickers in your sale bin? Hit the “anger” button with: “Let the President Know What You Think of His Policies.” Other “take action” buttons include: curiosity, greed, ego, vanity, hope, and/or fear of scarcity or security.
#3. A Name You Can Trust
To convince people to buy your product or service, you must make them believe your offer is credible and that you (or your product) will deliver as you promise.
So, how do you do that? Well, here are three ways to build credibility with the readers of your sales letter:
- Include testimonials.
- Publish endorsement letters from authority figures in your industry
- Assure your readers that your offer and promises are sincere and believable.
When you learn how to include these tips in your email campaigns, you’ll find your prospects/customers will easily respond to you and come back often.
Jewels of Life: Dream, Internet Marketing, Tips and Tricks, Tutorials, Working with a VA
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