Kreative Ramblings

A Couple More Tips for Your Web Success

Yesterday, I began a “few days” series about some tips you might use to help you create web site that stands out and one that helps you generate traffic.

So, get on your computer or get your paper and favorite pen, take notes, and then take a look at these tips:

Create your site for your customers, not how you think it ought to be for you. Your site needs to satisfy the needs of your customers, not your company. This means forget about posting content that is not really useful to your customers. And avoid over-flattering marketing hype about your company. Stuff like that is designed to inflate your ego more than it helps your customer.

Involve your Visitor. Keep your visitor involved and make him feel like a valuable contributor. And actively ask for his feedback and suggestions.

Ask for responses from your visitors and answer any such communication as quickly as possible. When you do hear from them, figure out a way to collect their email address. This will allow you to stay in touch with them long after they have moved on and forgotten about you.

Keep Your Site Current and Up-to-Date. The content on your Web site needs to be timely and relevant to your customer’s life. Further, posting month-old news is not all that interesting. Or posting dry product information, which never changes, holds very little interest either.

While it’s true you do need to have product information and other information on your site that won’t change much, you can also include more timely content.

For example, you can post content about how one can use your products in certain life situations. For instance, you could provide tips and techniques, things that are immediately applicable and solve a problem.

With that said, stop back tomorrow to get a few more tips. See you then!

Jewels of Life: Believe, Internet Marketing, Tips and Tricks, Working with a VA

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