Kreative Ramblings

The End of the “Web Success Tips” for This Time Around

For the last few days, in a “series” format, I’ve posted quite a few tips on how you might make some changes to your Web site so that it will be a little bit different and stand out as it helps you to get some new traffic!

So now, here are the few final thoughts…

Don’t Operate in a Cocoon.

The Internet is a mode of communication shared by millions! So when you set up your Web site, don’t operate it as if you are a self-contained island. Get out there and keep up with the program, as in “in tune” with what is happening on other Web sites similar to yours.

Participate in forums.

Post links to other Web sites and ask for a link in return. Form partnerships with other sites, if it is appropriate.

When it comes to being in touch, people like personal contact. Which means hiding behind a general email address like “sales” and “info” is OK as long as there is also a way to email (or to call) you directly.

It’s especially good if a company allows you to email management directly. For instance, just remember how much you’re not exactly thrilled when you call a company and get stuck in their automated phone system. After all, there are times you really do want to just talk to a “live” someone. So see that your visitors have that ability, too.

What’s your plan to get your traffic to come back.

How about using newsletters, out-going email, contests, forums, clubs, auctions–anything that will cause your visitors to want to return to your site. When you post links to other Web sites, don’t just send your visitors somewhere else.

They may never return! Give them an exit page, as well as maybe a “pop-up” reminder to “come back” when they try to leave your site. Or, at the very least, have your external links open in a new window.

Keep track of your visitors

This means pay attention to your site’s statistics and react to or make changes accordingly. For instance, when someone comes to your site, what do they read? How did they find you? Do they just come, “look around your home page” and then quickly leave from your home page? How long are they are on your Web site? Are they a “bouncer?” How about a “boomerang?” Do they return?

Answers to questions like these will be especially valuable as they will help you to fine-tune your site based on the needs and wants of your customers.

Remember, the really BIG mistake you can make is to have a site that is designed for what YOU want, not what your visitor, customer, reader wants or needs. And so, a successful Web site is put together with your target audience in mind, not as a way to impress you.

Jewels of Life: Believe, Internet Marketing, Tips and Tricks, Working with a VA

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