Kreative Ramblings
Archive for the 'Dream' Category
10 Things You Should Consider BEFORE Launching a Book Marketing & Publicity Campaign – Part 1
Author: KMcGreevey: KonceptualityHi Karen,
Thanks for allowing me to stop by and share a few tips from *Book Marketing VAs: Helping Authors Achieve Writing, Marketing and Bestseller Success*, my newest publication that offers book marketing and promotion tips and ways an Online Book Marketing Specialist helps writers spread the word, share their passion and achieve book marketing goals.
You’ve written your first book and are eager to share it with the world. However, you’re not sure what tools to select from or how to proactively promote your book and increase sales.
A few suggestions include:
Website: Having a website in place prior to launching a book publicity campaign is one of the most important elements. It’s basically your “home base.” Media contacts and individuals interested in purchasing your book will often visit an author’s website to learn more information about the book before they initiate a request or decide to finalize a purchase. Six website essentials we recommend for a book/author website are:
Author bio – Your bio should include information about your background that relates to your book’s content/storyline.
Book synopsis – a brief overview of the book’s subject matter.
Reviews page – the reviews page should be designated to reader reviews and feedback only.
At our next stop, we will spotlight additional information to consider before launching a book marketing and publicity campaign.
* * * * *
Sharon Williams, MVA, and Online Book Marketing Specialist, is president and CEO of
Jewels of Life: Believe, Dream, Book Marketing, Resources
read comments (0)Understanding Keyword Research Principles in Order to Build Your Niche Website
Author: KMcGreevey: KonceptualityEren Mckay, today’s guest blogger, shares her insight about using Keyword Research to build your niche website.
Okay, so you’ve decided to create a website and you’ve even chosen the niche that you want to go into but you don’t really know how to go about choosing the right keyword phrases. Here in this article I’ll be covering different aspects of keyword research to help you understand the uses for each one.
Read the rest of this entry »
Social Networks, Your Business and You
Author: KMcGreevey: KonceptualityAre you in to social networking yet? Is it even on your radar? In case you haven’t thought that far, here are a few things to consider for how social networking might help you…
Got a product or service to sell? It’s a given that you need some way to let the general public (well, any potential customers) know it. After all, you can’t buy a product or a service if you don’t know it exists.
Oh sure, there are many offline things you might do to advertise your business; but, as you know, some of the more “conventional” methods cost money. Just look at the 30-second sponsor ads for some of the televised football bowl games!
The good news is there are ways you can promote yourself and the products or services you sell WITHOUT spending any money.
And that’s something you can write home about!
One of those popular ways is via the online social networking websites.
Stop back anytime to see what tips we have on social networking!
How’s that for a teaser?
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Internet Marketing, Infomercials and Real-Life Testimonials
Author: KMcGreevey: KonceptualityThe other day, I started a several days’ series on How Infomercials and Internet Marketing are the same or similar.
Today, marks the third day of comparisons, with this bit of information:
If you’ve noticed, most 30 minute spots in Infomercials are over 80% customer testimonials. They’ve learned testimonials are hands-down the BEST way to get credibility. So don’t hold back on showing your testimonial fervor.
Put your testimonials on your site in plain sight; if you have a “sidebar”, you could include them there. Or you might even devote a whole page to your testimonials.
Take a look at Corey Perlman’s book, eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Say Your Piece
Author: KMcGreevey: KonceptualityYou’ve spent all that time (or maybe not) writing an article about whatever it is that you write about for your business, for fun, or to put a price tag on to help to increase your profit.
So now’s your chance to make it work for you.
Besides do the same old, same old like submitting it to article directories, try breaking your article into bits, and posting parts of it on your blog.
Or, if you’ve written a “how to” article, you might take one of the “how to” points and create another article with it. Or…
Say your piece
Get out your microphone, hook it to your computer and start talking! You can even “read your article”, to make an audio.
You can then make it available as a download at your site as incentive to your visitors to leave their email information. In turn, you grow your list!
Audio is especially great because you can then “burn” the audio to a disc, to be carried about and played while your clients/visitors/interested parties are driving, having some quiet time, doing a hobby, etc.
And you and your expertise are staying in front of your audience!
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
You resource box needs one…
Author: KMcGreevey: KonceptualityAs an online business owner, how do you let the world know you can do what you say you can do?
Well, you might write articles and submit them to online article directories.
To which you add a Resource Box.
But here’s a twist! Write a Resource box that’s brief, yet loaded with information.
Along with your name, your website address, your pitch, and your call to action, be sure to include your contact information. Make sure your email address is a professional one.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
The answer is “YES” or “NO”! That’s it.
Author: KMcGreevey: KonceptualityRecently, while watching one of the cable news channels, several attorneys in panel-fashion were giving their take on a particular subject.
However, they talked too much! They jumped around! And in doing so, they didn’t answer the question originally asked!
This should be a rule with you, too, when you write articles, post blogs, put up Web sites or send email. Or perform any other written task.
Your writing projects, particularly your articles and blog posts, will be best-suited to your readers if you focus on one subject. It’s already been proven that readers and visitors to sites like the “short and succinct” so they can “hit and run” to the next wherever.
After all, they probably landed at your site, your blog, or found your article in the first place because they were looking for just “one” search item. So when you learn to craft your words so that you “stay on task”, your visitors will be thankful.
It’s that “features and benefits”
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Auto-responder Change-ups
Author: KMcGreevey: KonceptualityStuck in a rut with only your ezine going out regularly? Well, use some of these ideas to improve your ezine and get you on a new track.
1. With your auto-responder, send back issues of your eZine to your subscribers, instead of uploading and hosting all your archives online.
This way, you’ll give your subscribers and Web site visitors easy access to them. This will also give you a chance to use graphics, audio and video and other such elements in .PDF files for quick, easy download.
2. The auto-responder will help you deal with tech issues. You’ll be able to publish your entire web site, save it in a PDF file, and load it into an auto-responder.
Sometimes visitors don’t have enough time to read everything you’ve got on your site, or they lose their Internet connection. This way, they can print your ezine and read it at their leisure offline.
3. Offer your eBook via an auto responder. Often your visitors won’t have the time to download it or have the software to read it right away, so this way they can take it “to go”.
4. For a handy – -and nice legal – touch, you could include the terms and conditions to purchase transactions and load them into an auto-responder that is triggered with each purchase. This could also include return policies, purchases, refunds etc.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Increase Your Business Visibility with Articles
Author: KMcGreevey: KonceptualityYesterday I began a multi-point post on how you might use articles to increase the PR for your business.
Since I have several points to make, I decided to post the article in “bite-size” bits over a number of days.
So, then, here are a few more “points to ponder” toward using articles to up your business anty:
1. Offer an article as a free gift when people refer others to you.
This is quite easy and so simple; you’ve got your article in hand already so all you’d need to do is to send your referrals a link to the download of your article.
2. Provide an article as a free gift to those who subscribe to your opt-in list.
Visitors to your site like to have a “take-away” of something that shows you know your stuff; an article will also increase your knowledge stature to your readers.
3. Contact local colleges, seminar or workshop presenters, and other training organizations to see if your article would make a nice addition to their training materials packet.
This item is one you might not consider. Nevertheless, it would be a good way to get your business acumen in front of a local market.
Stop back tomorrow to pick up a few more ways to use your articles to get killer PR for your business!
In the meantime, have you seen Robert Bly’s ebook, How to Write & Sell Simple Information for Fun and Profit? It’s full of additional tips for content writers like you.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Be Easily Accessible
Author: KMcGreevey: KonceptualityThis means that when you’re putting your blog together (and/or even if you’ve got a blog that’s been up and running for a while now), you might “checklist” this point…
How easy is it for your visitors to contact you?
Put yourself in your visitor’s shoes. Say you land at a particularly interesting site, you like what the person is saying or selling, but you have a question about the product or service.
You can’t find an email address nor can you see a telephone number. What do you do?
Most likely, you’ll click away and never look back, nor will you return to that spot.
That said, don’t let that happen to you.
The more available you are to your visitors, the happier they will be. Which means they will be eager to return often to your site. And that could eventually lead to (new/more) sales, JV partnerships, etc., as well.
Make it easy to reach you!
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing