Kreative Ramblings
Archive for the 'Internet Marketing' Category
How Many Ways Can You Say Cheese?
Author: KMcGreevey: KonceptualityWash and rinse, and repeat your benefits; in fact, it’s absolutely okay to state the same benefit several times in different ways.
Most web surfers only scan pages; they don’t read every single word but they will read your headlines.
So make sure your visitors, who read only your headlines, understand exactly what he can expect to get out of your product.
Furthermore, it’s quite likely you will spend the same amount of time writing your headlines as you do for the rest of your sales letter, and that’s okay.
Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA
read comments (0)Understanding Keyword Research Principles in Order to Build Your Niche Website
Author: KMcGreevey: KonceptualityEren Mckay, today’s guest blogger, shares her insight about using Keyword Research to build your niche website.
Okay, so you’ve decided to create a website and you’ve even chosen the niche that you want to go into but you don’t really know how to go about choosing the right keyword phrases. Here in this article I’ll be covering different aspects of keyword research to help you understand the uses for each one.
Read the rest of this entry »
Getting to “Open”
Author: KMcGreevey: KonceptualityWhat to do, what to do?
You know that if you’re going to send an email to your clients and prospects, one of your main objectives with that email is to get them to open it. They don’t open; they don’t know what you’re offering. And nothing else can happen.
Along with this, when sending an email your usual procedure generally is to capitalize the first letter of each word, the whole way through whatever your title is.
Next time you send an email, see what happens if you try a subject line that’s more natural…one like you might send to a friend. No capitals, except for the first word, and maybe even a bit chatty. Or at least, less formal and more relaxed.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Get to the Point
Author: KMcGreevey: KonceptualityWhen you set out to write, anything at all, you may or may not be surprised to know there are a few guidelines to use that ought to help you make reading your writing more enjoyable. For instance…
• Be clear and precise in your message, with simple, straightforward language
• Use short sentences
• Refrain from using “rambling paragraphs”, where you use more than three or four sentences
• If at all possible, use language and terms that are familiar to the person to whom you are sending your letter/email/ebook, or where you are posting your web copy
• If you use acronyms or technical terms, include footnotes or ( ) to explain what you just said…unless you know for sure your reader will know what you’re talking about. And then, really don’t do it.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Social Networking Can Help with Your Business Promotion
Author: KMcGreevey: KonceptualityWhile many users of social networking sites think in terms of social networking as a means to create and to establish “friendships” or “relationships” or to connect with current family and friends, business owners large and small think in terms of connecting with prospects and clients to drum up new business.
In fact, networking sites designed specifically for business owners like LinkedIn and Facebook not only allow you to share your business information with other business owners, but you also are able to develop close relationships with those that share interests similar to yours.
What this means is you can learn valuable business information, and you could also walk away with a new business partner, a new connection, or a new friend.
If you do go this route, though, you’ll want to take care in how you promote yourself, particularly since Internet users are not exactly open to being “outright” or “blatantly solicited to”.
This does not mean that you cannot use social networking to your advantage in this way; it just means you’ll want to be careful with how you do it.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Social Networks, Your Business and You
Author: KMcGreevey: KonceptualityAre you in to social networking yet? Is it even on your radar? In case you haven’t thought that far, here are a few things to consider for how social networking might help you…
Got a product or service to sell? It’s a given that you need some way to let the general public (well, any potential customers) know it. After all, you can’t buy a product or a service if you don’t know it exists.
Oh sure, there are many offline things you might do to advertise your business; but, as you know, some of the more “conventional” methods cost money. Just look at the 30-second sponsor ads for some of the televised football bowl games!
The good news is there are ways you can promote yourself and the products or services you sell WITHOUT spending any money.
And that’s something you can write home about!
One of those popular ways is via the online social networking websites.
Stop back anytime to see what tips we have on social networking!
How’s that for a teaser?
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Writer’s Block? Really?
Author: KMcGreevey: KonceptualityYou’ve probably said it before…that you have “writer’s block”…so you just can’t seem to get started with an article you want to submit to the online article directories.
But, do you really? Have writer’s block, that is? Here’s how you might sort it all out…
• If you have no idea what to say on any given subject, you do not have writer’s block, you have a “lack of knowledge” problem.
• On the other hand, if you have the facts in front of you and still do not know what to say you can chalk it up to writer’s block!
And the basic act of getting enough material together so you can complete your writing task should never be confused with writer’s block.
Writing does take leg work, tedious legwork, though.
Before the Internet this “legwork thing” could seem like something that might be hard to accomplish; but these days with the Internet and worlds of knowledge at your fingertips, you ought not to have any problems finding enough background material on any subject.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Internet Marketing, Infomercials and Your Offer
Author: KMcGreevey: KonceptualityHave you been catching our posts of the last week or so where we’ve been showing the similarities between Internet Marketing and Infomercials!
In case you want to play catch up, here are, some of the series posts on How Infomercials and Internet Marketing are the same or similar.
The “series” continues with this…nowadays, with the economy the way it is, your irresistible offer is your chance to “pay for a product or service” in payments.
In fact, many times, you’ve probably found that a product will be easier to get with a lower monthly payment that has been divided over several months. In particular, think lay-away!
So copy this!
With your offers, set up a payment plan for your products, courses, workshops, coaching, and the like. You’ll be surprised at the increased response you’ll have.
And with today’s shopping cart systems, the payment option is easy enough to implement and to put into practice.
Matt Bailey shares some thoughts in his book, Internet Marketing: An Hour a Day.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Infomercials, Internet Marketing and the Stars!
Author: KMcGreevey: KonceptualityThe other day, I began a several days’ series on How Infomercials and Internet Marketing are the same or similar.
Today, marks the fourth in the series for comparisons, with this scoop:
Have you ever noticed how more and more celebrity guest hosts seem to be “running” the successful Infomercials? They’re everywhere!
This is because people seem more inclined to pay attention when a celebrity is “selling”; they want to be like that celebrity; use products that celebrity uses.
Actually, you can do the same when you’re in marketing mode!
While you’re most likely not able to locate a star of significant stature to help you with your marketing efforts, you may be able to partner with one of the leading Internet marketers (or someone similar in your niche) to help you market your product or service.
Or, better yet, you be the celebrity! Share stories, be personal, and have fun with your market.
Matt Bailey shares some thoughts in his book, Internet Marketing: An Hour a Day.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Internet Marketing, Infomercials and Real-Life Testimonials
Author: KMcGreevey: KonceptualityThe other day, I started a several days’ series on How Infomercials and Internet Marketing are the same or similar.
Today, marks the third day of comparisons, with this bit of information:
If you’ve noticed, most 30 minute spots in Infomercials are over 80% customer testimonials. They’ve learned testimonials are hands-down the BEST way to get credibility. So don’t hold back on showing your testimonial fervor.
Put your testimonials on your site in plain sight; if you have a “sidebar”, you could include them there. Or you might even devote a whole page to your testimonials.
Take a look at Corey Perlman’s book, eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing