Creative Ways to Market You

Content and Marketing Tips for Coaches, Authors and More
 
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Archive for the 'Internet Marketing' Category

“I Never See Maggie Alone” …

Author: Karen McGreevey
20.08.2015

group-work-458653_640…the refrain from a song in the late 1940s…“She brings her father, her mother, her sister and her brother, oh I never see Maggie alone!”

 

Is this you?

 

Do you blog alone or with a group? Either position has its benefits and non-benefits.

 

1. If you go it alone, the focus of your blog, your content, the frequency with which you post, the response to comments, the hails and the travails are all on you; your responsibility.

 

2. On the other hand, if you get a group together (a group can be as small as two or three) and set out to blog on your niche/topic, you can take turns writing and posting blog posts.

 

3. Your group can provide different points of view when responding to comments and perhaps generate more traffic to your blog. Read the rest of this entry »

It’s not about you

Author: Karen McGreevey
21.07.2015

error-smMany, many years ago (before my online existence), a young woman came in for an interview for a job opening. (I happened to sit in on the interview.)

 

Perhaps she was nervous or it was because she was trying to so hard impress, but just about every word out of her mouth was “I”, “me”; words that were to let us know how good she was or what she was involved in, etc. It was a turn off for me.

 

So while you’re most likely not going to present your wares – products, services – in a manner like that – it is important to steer clear of making “your pitch” to your audience of potential and actual customers in such a way that you get tuned out.

 

As witnessed by the millions of hits on YouTube, Instagram, Facebook, Twitter and any number of blogs, these days potentials and actuals want to be entertained as they get educated! Thus, edge-of- the-seat content will more likely get them interested in your message enough they’ll check you out and/or share what you’re saying.

 

Graphic source: Pixabay

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

Once is not enough

Author: Karen McGreevey
19.07.2015

error-smWhen I first began this online journey some 8-9 years ago, some of the theory I learned/read was that it was important to get in front of your audience a minimum of once a month! (I believe that basic still holds true, for argument’s sake.)

 

However, once a month certainly “ain’t gonna” get you anywhere. Particularly with the social media revolution and the instantness in this day and age. Some send communication weekly, and others send two or three times a day even.

 

Of course with the social media avenue content output via email isn’t necessarily the standard go-to for content these days.

 

Whichever method you choose, though, you’ll want to stick with it consistently day and time-wise. And content type-wise as well (Twitter, Facebook, Instagram even) to see an increase in traffic, etc.

 

Stop back to catch our last tip in a couple of days.

 

Graphic source: Pixabay

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

Avoiding Content Marketing Boo Boos

Author: Karen McGreevey
16.07.2015

error-smPerhaps you’ve noticed that once you made up your mind to get into creating and writing content to market your business, your services, your products, you came across numerous tips on how to write and produce that content as well as ways to avoid making mistakes others made in their efforts to get where they wanted to be.

 

While a list of marketing boo boos can be quite long, I’ve taken three to flesh out and to share with you. Take a look …

 

1. What do they know! Why do they want to know? What’s in it for them?

 

Questions you might ask as you completely ignore what your customer has asked.

 

I don’t know about you, but I frequently receive emails from lists that I’m on wherein the main or sub-main question(s) is “How can I help you?” “What do you need help with?”

 

Perhaps you hang out at Facebook, Twitter, LinkedIn, Google+ and even blogs in your niche or forums that interest you. Often the people behind those handles are asking questions that you can answer and as a result help them with their concerns. So do it!

 

It’s not necessary to agonize trying to figure out what they want; just ask them. Or pay attention to what they’re saying. And then answer them.

 

Two more tips will be published over the next few days, so stop back to see them.

 

Graphic source: Pixabay

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

The Email Tale

Author: Karen McGreevey
05.11.2014

email-dfygiveawayNot so long ago I posted a couple of tips on how one might tackle an Email Inbox.

 

Since there’s more than one way to manage said Inbox, I can’t stop with that one post. So here now are two more tips.

 

What’s In a Name?

 

These days it’s not hard to send personalized emails. In fact, email marketing services like Aweber or MailChimp offer the ability to personalize all of your email marketing campaigns.

 

You simply need to make sure to ask for the right information from your subscribers to be able to personalize your messages.

 

Make It Worth Their While

 

It’s pretty safe to say that over your online career you’ve received more than your share of email marketing messages that you thought were worthless. What did you do? Delete. Delete. Delete. Right? Of course.

 

So as you go about your Email marketing, you’ll want to make it your priority to avoid your recipient’s delete button by providing valuable content to your readers. Solve a problem, offer a solution, save them money.

 

In short, whatever you can do to see that they get value in each and every email message will increase response rates.

 

So stop by again to catch another tip or two for your email marketing campaigns. In the meantime, check out Chris Baggott’s ebook, Email Marketing by the Numbers… to for some additional light on email marketing.

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

A little snip here, a little snip there

Author: Karen McGreevey
15.10.2014

128px-Fiskars-scissorsBy letting your content sit a bit before you “send it to the publisher” or “hit the send/upload” button, you’ll be able to reread it later with “fresh” eyes. And then if you’re not totally happy with it you can cut out, paste in new, and do rewrites as needed.

 

Keep in mind also that whatever you put online becomes a part of you. For instance, if you are trying to brand yourself and your business, it’s vital that you publish informative and thought-provoking content.

 

Further, since you want to feel proud of any piece of content you come up with, before you post it ask yourself if this specific something is content you would want to read! If you don’t think so, then do a snip or two or another rewrite.

 

Also, watch for certain words that you’re inclined to repeat often; consider alternate words that can help put a bit of life or different perspective into your work.

 

Jamie Bell’s got a neat little read, Content Strategy for Bloggers, with even more tips for writing your blog.

 

Photo source: Commons.wikimedia.org

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

Standing Out In Your Inbox

Author: Karen McGreevey
09.10.2014

email-smallThe oft-touted Content is King mantra doesn’t change just because you change your content delivery mode from a blog to email.

 

In fact, it’s even more important to ensure the content you send is relevant and focused.

 

Further, since email is considered a lot more personal than a blog post, the content you deliver to your list needs to take that into consideration. And you can bet that providing relevant content to your email list will never go out of style.

 

That said, here are some tips to help you to make it so.

 

Grab Their Attention

How do you make an email marketing message interesting? You’ve got to know exactly who the message is going to, and then you write with them in mind. In addition, show your “funny side; a bit of levity”, let your audience know who you are, and more importantly that you know who they are. Because once you know who they are, you know what they need to solve their problems.

 

You’re At the End, Now What?
Your call to action is a very important part of your email marketing message. So send an email marketing message that connects you with the recipient. You can do that by creating a call to action that encourages interaction. And don’t ever send a single email without including some form of call to action. It could be as simple as “like” my Facebook page, “share” this, or “buy” that. No matter what, your email needs a reason for being and that reason is your CTA.

 

By remembering that relevant content is King, you’ll improve all the content in your email marketing campaigns exponentially. An email message should be even more focused, and more relevant than anything else you produce so you can attract the results you want from your email marketing.

 

Stop by again to catch a couple of other tips for your email marketing campaigns. In the meantime, here’s an ebook by Chris Baggott Email Marketing by the Numbers… to help shed some additional light on email marketing.

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

27.08.2014

same-old-same-old-smIs this you? …

 

You feel like you’re regularly writing over and over on similar topics? If so, you may want to instead create a series of templates to use as you write.

 

You could come up with a template that would fill in the blanks for you that in the ends provides a basic outline for your new article. For instance, your template might “contain all the information you need for your Author Resource box” or the links that you always include in your Resource box.

 

You could even format your template with the same font style and size, as well as the page size. These preliminary steps can be extremely useful, especially if you often save a Word document into a PDF file that you upload to document sharing sites.

 

Further, article and report templates are perfect to help you brand your business. For example, if you write tutorials on a number of different topics where each one is delivered in the same format. This helps your reader to identify the source of the work and it helps to solidify you/your business as an authority on your niche/topic.

 

For a few more tips, take a look at Anthony Carter’s, Online Content Writing.

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

21.08.2014

blogging-tip-smIf the beginning of this post looks familiar, it’s because it is somewhat. To wit; the other day and then again on Saturday, I started and then added to a post on some new and useful tips on how and what to include new on your blog. Further, on Tuesday I even added three more tips on content for blogging.

 

So see what you think about the following three ideas on how to include new content to your blog.

 

1. Decisions, decisions

 

If you’re not sure what to write about, how about adding a survey or poll right on your blog in which you ask your readers what topics they’re interested in reading about. You can also ask their opinion about a specific topic in question. SurveyMonkey.com or some similar service is a great way to create simple (free) to complicated (paid) surveys with statistics.

 

2. So then I did this …

 

Case studies work especially well if your niche is in self-help, coaching, finance, business, marketing or education. You can collect stories about how other people succeeded by taking your advice (or advice like yours) and then post them on your website as a blog post. You can expand this by conducting your interview using Skype, recording it with Pamela, then posting it as a podcast.

 

3. All You Gotta Do Is Ask

 

You can answer any questions sent to you via social media or email right on your blog. It’s another great way to create a new blog post and help fill in your FAQ. If you’re not yet getting emails or comments, you can still find questions to answer about your niche by going to relevant message boards and social media groups.

 

And if you haven’t yet done so, for more blogging strategies, take a look at Mick Macro’s, 99 Blogging Tips, Strategies, And Must Haves – Make Your Blog A Success

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

16.08.2014

blogging-tip-smThe other day I started a rather long post that “got away from me a bit” in length. But since it had some new and useful tips for adding new content to your blog, I’ve decided to break it into several posts over as many days to spare you a sit down that may take you some time to read and to digest.

 

With that said then, here are three more ideas to consider when you want to add new content that’s more unique from the usual written articles you have on your blog.

 

1. Let ’em see your stuff

 

It’s not necessary that you include text on all your blog posts. For a change, you might create a two- or three-minute video blog instead. Just include a text description, post it on YouTube, and embed it into your blog for more traffic possibilities via the YouTube audience. You can also use your videos in other places, such as in your LinkedIn profile.

 

2. A picture’s worth a thousand words

 

Infographics, using data from studies relating to your niche, are a great way to provide interesting content on your blog. You can create images using stock photos, or you can make them yourself by adding a quote in attractive text. You’ll also want to include some commentary, as well, because search engines do not pick up text that’s on an image. So be sure to use both the “alt” tags as well as some text to describe your image.

 

3. “Short and sweet” blog posts

 

Creating a very short post, 300 words or so, about one very focused issue or topic within your niche is another good way to add to content on your blog. If you have a short update about something or other, it’s okay to put a short blog post on your site. They really don’t all have to be epistle-like or book-binding-ready.

 

For more blogging tips, take a look at Tristan Higbee’s, 101 Blogging Tips: How to Create a Blog People Will Find, Read and Share.

 

And come back again soon to see what’s new!

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

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