Kreative Ramblings
Archive for the 'Internet Marketing' Category
Infomercials Grab Your Attention
Author: KMcGreevey: KonceptualityThe other day, I posted a “preamble” to a series of posts about Internet Marketing and Infomercials, which will identify how they are similar.
Here now “the meat” of the posts regarding Infomercials and Internet Marketing begins.
Infomercials know they have only seconds to get their customer’s attention and keep it for as long as possible or they’ll lose him or her in a millisecond.
So, the announcers talk fast and give bold statements as they emphasize how their doohickey will change your life.
You should do this, too, with your presentations–stop beating around the bush! Make it clear in a few words or less how your products and services will change *your readers’/customers’* lives!
And if you stop back here again over the next few days, and you’ll have access to some more tidbits about Infomercials and Internet Marketing.
In the meantime, have a look at Matt Bailey’s book,
Internet Marketing: An Hour a Day.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
read comments (0)Internet Marketing and Infomercials
Author: KMcGreevey: KonceptualityI’ve often recently said I’m a “TV cable news junkie,” but few know I’m a “recovering Infomercial junkie,” as well!
In fact, I used to get up really early weekend mornings so I could watch in the “dark and quiet” such infomercials as Victoria Principal’s skincare and Bare Essentials face products, as well as many of the Ab Blaster and thigh-types exercise machines.
In some ways, the Infomercials’ tactics remind me of the man at the State fair selling that knife that cut through tomato skins lickety-split, and probably tables, too, if you weren’t careful!
When you think about it, while these “antics” might be considered annoying by some, they often use many of the strategies that could help you market your business or service.
This is not to say you have to “scream your head off” at your customers or to continuously run a “blue light special” at your Web site.
Such gimmicks, after all, can be more of a distraction or turn-off than a positive experience.
However, what many people don’t realize is that often the very strategies that sell a kitchen dealie-bop are the same ones that can help you sell your products and programs.
In the next few days, I’m going to break these tips into individual pieces and will discuss them here.
So be sure to stop back to see them first-hand.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Tips for Creating Marketing Content
Author: KMcGreevey: KonceptualityThere are a lot of different ways to get your product, service or website in front of potential customers online.
And marketing with content is one of the most effective ways to do it. Here are a couple tips to make your content marketing stand out from the rest and work in your favor!
1. Vary Your Media Types – In other words, don’t rely on just one specific way of delivering your content.
While articles are very useful and the most common form of content marketing, video, audio and holding teleseminars are all equally appealing options to readers. Although some of these take a little longer to create, they all have their advantages. You’ll ind that using multiple forms of content delivery makes it easier to reach a larger audience.
2. Social Networking – Social networking sites such as Twitter, MySpace, Facebook, LinkedIn and Digg are perfect vehicles to create your business networking contacts.
You can link up with people who are interested in your service and even create partnerships with other people to increase your exposure.
In his book, Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue”
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Say Your Piece
Author: KMcGreevey: KonceptualityYou’ve spent all that time (or maybe not) writing an article about whatever it is that you write about for your business, for fun, or to put a price tag on to help to increase your profit.
So now’s your chance to make it work for you.
Besides do the same old, same old like submitting it to article directories, try breaking your article into bits, and posting parts of it on your blog.
Or, if you’ve written a “how to” article, you might take one of the “how to” points and create another article with it. Or…
Say your piece
Get out your microphone, hook it to your computer and start talking! You can even “read your article”, to make an audio.
You can then make it available as a download at your site as incentive to your visitors to leave their email information. In turn, you grow your list!
Audio is especially great because you can then “burn” the audio to a disc, to be carried about and played while your clients/visitors/interested parties are driving, having some quiet time, doing a hobby, etc.
And you and your expertise are staying in front of your audience!
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
When It Comes to SEO, Listen to the “Neighbors”
Author: KMcGreevey: KonceptualityIf you know a bit about search engine optimization (SEO) and finding keywords, you most likely know there are several tools like Word Tracker and Google Word Tracker, designed to help you find keywords and keyword phrases to use in your article writing and web content creation.
But have you considered asking your family, friends, peers and colleagues–even customers–what terms they would search for when looking for your business services and/or products!
You might find that they may come up with very different keywords from what you would ever think of.
Sometimes it can be difficult to step outside of your own head about your business because your business is a “living, breathing” extension of what you do.
So what others have to say in terms of keywords may be much more useful and effective to you than anything you could come up with.
What’s it that Mikey says? – Try it, you might like it!?
Michael Fleischner has put together a handy little book, SEO Made Simple (Second Edition): Strategies For Dominating The World’s Largest Search Engine
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Get Website Traffic Fast
Author: KMcGreevey: KonceptualityTry this “on for size” on your business race track…
Much like and apple a day…
You want to add content to your site each day…or as close to it as you can.
After all, content is essential for traffic and for ranking at the top with search engines. Those search engine spiders absolutely love content and look for it to index–without “new improved” content, there is nothing to index or to rank.
So, give your visitors a reason to visit your site and “feed those search engines” at the same time.
And you do that by promising yourself to blog daily with optimized content.
Then see what happens to your traffic!
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Update Your Blog
Author: KMcGreevey: KonceptualityA blog is a commitment!
Bet you maybe didn’t see that one coming, did you?
What’s more, it’s probably not a good idea to start a blog until you are pretty sure you can commit to it on a regular basis.
And by regular, I don’t mean “once a month”. I’m talking at least once a week…but even that isn’t the ideal frequency.
Make that, every day or so.
Some bloggers even post two and three times a day!
Search engines “eat up” new content so the more new content you have on your blog, the better chance you have of moving your blog up in the search engine rankings.
So, what do you think? Blogging often sound about right to you?
This nifty little Kindle book by Manuel Ortiz Braschi, Blogging Mastermind – The Ultimate Guide To Profitable Blogging! (Brand New), includes some tips that might peak your interest and provide you with some helpful information as you blog.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Comment on Blogs to Build Relationships
Author: KMcGreevey: KonceptualityYou know as well as I do that writing articles, and commenting at forums and on blogs, are three ways online entrepreneurs can use to get traffic to their web site or blog.
But, did you know there’s a correct way to do the blog commenting?
For instance, how many times have you had to delete a blog comment that was caught by your spam catcher because the comment was so outlandish, was too much of a sell for the commenter’s wares, or was just so completely off-topic that you knew the person (or bot, perhaps?) was just commenting to get backlinks to his or her site!
So, if you’re going to comment on a blog, the first thing you need to do is to read the initial blog post!
And then make sure your response clearly shows that you did!
You can easily do this by talking about some of the information in the original blog post. If you don’t, all you’re going to do is look like someone who’s on a spam prowl.
This nifty little Kindle book by Manuel Ortiz Braschi, Blogging Mastermind – The Ultimate Guide To Profitable Blogging! (Brand New), includes some tips that might peak your interest and provide you with some helpful information as you blog.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
A Blog Do
Author: KMcGreevey: KonceptualityIf you’re just starting a blog, or even if you’re not as you’ve been around the blogosphere for some time, you know there can be a lot of things to do to keep your blog maintained!
One of those is you must have content that’s fresh and relevant to the purpose of your blog.
When visitors come along, they want the information they read to be current, and they want to know that your blog has been tended to.
As in, they don’t want to read one article one day and then come back three or four days or even a week later to see the same one article in the same place.
The search engines are like that, too. They love to have fresh content. Which will help to give you good placement in the SEO ranks!
So, here’s a nifty little Kindle book that I found by Manuel Ortiz Braschi, Blogging Mastermind – The Ultimate Guide To Profitable Blogging! (Brand New), that might peak your interest and provide you with some helpful information as you blog.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
You resource box needs one…
Author: KMcGreevey: KonceptualityAs an online business owner, how do you let the world know you can do what you say you can do?
Well, you might write articles and submit them to online article directories.
To which you add a Resource Box.
But here’s a twist! Write a Resource box that’s brief, yet loaded with information.
Along with your name, your website address, your pitch, and your call to action, be sure to include your contact information. Make sure your email address is a professional one.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing