Kreative Ramblings
Archive for the 'Righting Your Writing' Category
Getting to “Open”
Author: KMcGreevey: KonceptualityWhat to do, what to do?
You know that if you’re going to send an email to your clients and prospects, one of your main objectives with that email is to get them to open it. They don’t open; they don’t know what you’re offering. And nothing else can happen.
Along with this, when sending an email your usual procedure generally is to capitalize the first letter of each word, the whole way through whatever your title is.
Next time you send an email, see what happens if you try a subject line that’s more natural…one like you might send to a friend. No capitals, except for the first word, and maybe even a bit chatty. Or at least, less formal and more relaxed.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
read comments (0)Get to the Point
Author: KMcGreevey: KonceptualityWhen you set out to write, anything at all, you may or may not be surprised to know there are a few guidelines to use that ought to help you make reading your writing more enjoyable. For instance…
• Be clear and precise in your message, with simple, straightforward language
• Use short sentences
• Refrain from using “rambling paragraphs”, where you use more than three or four sentences
• If at all possible, use language and terms that are familiar to the person to whom you are sending your letter/email/ebook, or where you are posting your web copy
• If you use acronyms or technical terms, include footnotes or ( ) to explain what you just said…unless you know for sure your reader will know what you’re talking about. And then, really don’t do it.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Just A Little “Do” Will “Do Ya” When You Write Copy
Author: KMcGreevey: KonceptualityIt’s a new year, and you’re back to thinking about, among other things, copy writing or getting our words down on paper to “sell you” or your product.
In so doing, and because it can’t be repeated enough, there are some words you want to remember to refrain from using on a regular basis (if at all), such as “like”, “if”, “should”, “but”, and “could”. (You may even be able to think of a whole lot more!)
It’s also really, really good to use words like “proven”, “free”, “breakthrough”, “discover”, “learn”, “benefit”, “complete”, “first”, “exclusive”, and other positive words.
And then, of course, while you’re at it, avoid using too many fo the “me, me’s” or the “I, I’s”.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Writer’s Block? Really?
Author: KMcGreevey: KonceptualityYou’ve probably said it before…that you have “writer’s block”…so you just can’t seem to get started with an article you want to submit to the online article directories.
But, do you really? Have writer’s block, that is? Here’s how you might sort it all out…
• If you have no idea what to say on any given subject, you do not have writer’s block, you have a “lack of knowledge” problem.
• On the other hand, if you have the facts in front of you and still do not know what to say you can chalk it up to writer’s block!
And the basic act of getting enough material together so you can complete your writing task should never be confused with writer’s block.
Writing does take leg work, tedious legwork, though.
Before the Internet this “legwork thing” could seem like something that might be hard to accomplish; but these days with the Internet and worlds of knowledge at your fingertips, you ought not to have any problems finding enough background material on any subject.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
It’s All About the Profile
Author: KMcGreevey: KonceptualityIf you have a Facebook account, you’ve most likely set up a profile; but is it complete?
Have you “filled in all the blanks”, so to speak?
Since your profile is what represents who you are as a business or company on Facebook, it’s especially important that you leave no stone unturned when setting up that profile. As it could either be your ticket to success or your quickest route to disaster!
It all comes down to how you create your profile to generate traffic to your website and to boost your sales.
Now, it’s not just about setting up the profile, as in doing so, you want to make your Facebook profile interesting.
If it’s not, then how do you expect to attract visitors and potential customers? Also, when you are interesting, it makes people want to listen to what you have to say.
And while you’re creating and maintaining your Facebook profile, be sure you keep your information on your profile up-to-date and current.
Here’s a really neat little book by Chris Treadaway, Facebook Marketing: An Hour a Day
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Say Your Piece
Author: KMcGreevey: KonceptualityYou’ve spent all that time (or maybe not) writing an article about whatever it is that you write about for your business, for fun, or to put a price tag on to help to increase your profit.
So now’s your chance to make it work for you.
Besides do the same old, same old like submitting it to article directories, try breaking your article into bits, and posting parts of it on your blog.
Or, if you’ve written a “how to” article, you might take one of the “how to” points and create another article with it. Or…
Say your piece
Get out your microphone, hook it to your computer and start talking! You can even “read your article”, to make an audio.
You can then make it available as a download at your site as incentive to your visitors to leave their email information. In turn, you grow your list!
Audio is especially great because you can then “burn” the audio to a disc, to be carried about and played while your clients/visitors/interested parties are driving, having some quiet time, doing a hobby, etc.
And you and your expertise are staying in front of your audience!
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
When It Comes to SEO, Listen to the “Neighbors”
Author: KMcGreevey: KonceptualityIf you know a bit about search engine optimization (SEO) and finding keywords, you most likely know there are several tools like Word Tracker and Google Word Tracker, designed to help you find keywords and keyword phrases to use in your article writing and web content creation.
But have you considered asking your family, friends, peers and colleagues–even customers–what terms they would search for when looking for your business services and/or products!
You might find that they may come up with very different keywords from what you would ever think of.
Sometimes it can be difficult to step outside of your own head about your business because your business is a “living, breathing” extension of what you do.
So what others have to say in terms of keywords may be much more useful and effective to you than anything you could come up with.
What’s it that Mikey says? – Try it, you might like it!?
Michael Fleischner has put together a handy little book, SEO Made Simple (Second Edition): Strategies For Dominating The World’s Largest Search Engine
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
You resource box needs one…
Author: KMcGreevey: KonceptualityAs an online business owner, how do you let the world know you can do what you say you can do?
Well, you might write articles and submit them to online article directories.
To which you add a Resource Box.
But here’s a twist! Write a Resource box that’s brief, yet loaded with information.
Along with your name, your website address, your pitch, and your call to action, be sure to include your contact information. Make sure your email address is a professional one.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
All Keyed Up with SEO
Author: KMcGreevey: KonceptualityWhen you write an article, you know you want to get it in front of readers who will find it (and you), who’ll then perhaps click to your site to see what you’re about.
Maybe, they’ll even enter into a relationship with you by purchasing your products or services, and the like.
So, how do you do that? How do prospects see that article you’ve taken great care to write?
Submit it to article directories.
When you enter your article into the article directory template, note that you will be asked to pick some keywords for your article.
So choose your words wisely!
Study your content and try to put yourself in your reader’s shoes; what terms or phrases do you suppose someone who might be interested in your article is most likely to put into their browser to search for answers.
Then use those words as your SEO words. Ezinearticles is now even suggesting some keywords you might use, based on your content.
And now’s the time to give it a go!
You can also find some more helpful information in this handy little Content Rich: Writing Your Way to Wealth on the Web by Jon Wuebben.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
The answer is “YES” or “NO”! That’s it.
Author: KMcGreevey: KonceptualityRecently, while watching one of the cable news channels, several attorneys in panel-fashion were giving their take on a particular subject.
However, they talked too much! They jumped around! And in doing so, they didn’t answer the question originally asked!
This should be a rule with you, too, when you write articles, post blogs, put up Web sites or send email. Or perform any other written task.
Your writing projects, particularly your articles and blog posts, will be best-suited to your readers if you focus on one subject. It’s already been proven that readers and visitors to sites like the “short and succinct” so they can “hit and run” to the next wherever.
After all, they probably landed at your site, your blog, or found your article in the first place because they were looking for just “one” search item. So when you learn to craft your words so that you “stay on task”, your visitors will be thankful.
It’s that “features and benefits”
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing