Kreative Ramblings
Archive for the 'Righting Your Writing' Category
All Keyed Up with SEO
Author: KMcGreevey: KonceptualityWhen you write an article, you know you want to get it in front of readers who will find it (and you), who’ll then perhaps click to your site to see what you’re about.
Maybe, they’ll even enter into a relationship with you by purchasing your products or services, and the like.
So, how do you do that? How do prospects see that article you’ve taken great care to write?
Submit it to article directories.
When you enter your article into the article directory template, note that you will be asked to pick some keywords for your article.
So choose your words wisely!
Study your content and try to put yourself in your reader’s shoes; what terms or phrases do you suppose someone who might be interested in your article is most likely to put into their browser to search for answers.
Then use those words as your SEO words. Ezinearticles is now even suggesting some keywords you might use, based on your content.
And now’s the time to give it a go!
You can also find some more helpful information in this handy little Content Rich: Writing Your Way to Wealth on the Web by Jon Wuebben.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
read comments (0)The answer is “YES” or “NO”! That’s it.
Author: KMcGreevey: KonceptualityRecently, while watching one of the cable news channels, several attorneys in panel-fashion were giving their take on a particular subject.
However, they talked too much! They jumped around! And in doing so, they didn’t answer the question originally asked!
This should be a rule with you, too, when you write articles, post blogs, put up Web sites or send email. Or perform any other written task.
Your writing projects, particularly your articles and blog posts, will be best-suited to your readers if you focus on one subject. It’s already been proven that readers and visitors to sites like the “short and succinct” so they can “hit and run” to the next wherever.
After all, they probably landed at your site, your blog, or found your article in the first place because they were looking for just “one” search item. So when you learn to craft your words so that you “stay on task”, your visitors will be thankful.
It’s that “features and benefits”
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Auto-responder Change-ups
Author: KMcGreevey: KonceptualityStuck in a rut with only your ezine going out regularly? Well, use some of these ideas to improve your ezine and get you on a new track.
1. With your auto-responder, send back issues of your eZine to your subscribers, instead of uploading and hosting all your archives online.
This way, you’ll give your subscribers and Web site visitors easy access to them. This will also give you a chance to use graphics, audio and video and other such elements in .PDF files for quick, easy download.
2. The auto-responder will help you deal with tech issues. You’ll be able to publish your entire web site, save it in a PDF file, and load it into an auto-responder.
Sometimes visitors don’t have enough time to read everything you’ve got on your site, or they lose their Internet connection. This way, they can print your ezine and read it at their leisure offline.
3. Offer your eBook via an auto responder. Often your visitors won’t have the time to download it or have the software to read it right away, so this way they can take it “to go”.
4. For a handy – -and nice legal – touch, you could include the terms and conditions to purchase transactions and load them into an auto-responder that is triggered with each purchase. This could also include return policies, purchases, refunds etc.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Now about your blog
Author: KMcGreevey: KonceptualityYou can write like you’re having a conversation, as this will help you avoid coming off a bit stuffy or like you’re talking in code.
And, make sure to mind your grammar, punctuation, and spelling, and that your “end result” (your blog post), is in top-notch form!
Your visitor’s will be able to tell if you’ve got poor grammar, even if they don’t take care to watch their own!
Darren Rowse and Chris Garret have a fantastic book about blogging, and tips to help you with your efforts – ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
A Tip or Two About Writing Copy
Author: KMcGreevey: KonceptualityIf you’ve been around the Internet for a while now, you know it’s extremely important to have a Web site.
And what you put on that site is a reflection of how you want your visitors and customers to see you.
All of the pages of your site are important, but it’s your Home page that people will give them their first impression of you.
So it is crucial to take particular care when deciding what you’re going to have on this page.
And how you present it.
This means that first and foremost, you want to make sure to write your Home page first and foremost for your visitors, and not for you.
Susan Gunelius has written Kick-ass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle (Entrepreneur Magazine) to help you in your efforts to write good copy.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Can’t Think? Brain Numb? How to Get Some Inspiration!
Author: KMcGreevey: KonceptualityYou may have noticed that it’s time to write an article for your newsletter, or a post for your blog.
But you’re not not feeling any ideas!
If that happens to you, look around some of the article directories, like EzineArticles, to see “what people are talking about”! Check out the most popular article topics that are posted.
You might also use one of the keyword search tools to pick up some topics for your blog and/or ezine.
* * * * *
If you have a question, a dilemma, or if you want to share an idea about writing, or if there’s something else you’d like to talk about along this line, send an email to me at kmcgreevey @ konceptuality.com. Or, feel free to use your Twitterer!
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Writing a Press Release?
Author: KMcGreevey: KonceptualityWords to write by…
Add an “About” section
Make sure to add an “About” section in your press release where you describe your company and services. This will be useful for setting your press release in context. Also, be sure to mention the URL of your Web site.
Include good contact information
When readers see your press release, they may want to talk with you. However, just adding your Web Site URL isn’t enough.
At a minimum, you must provide a contact name and an email address. Even better, include a telephone number where you can be contacted.
You never know when someone might have some questions or need clarification about the content of your press release.
So make it easy for them to find you!
Janet Meiners Thaeler’s, I Need a Killer Press Release: Now What? paperback, shares some “useful links and examples for online publicity”.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Got An Ebook In You?
Author: KMcGreevey: KonceptualitySo everybody’s writing an ebook, and you want to get in on the action, too! But you don’t know where to start and if you did, you wouldn’t know what to do when.
Here are a few tips to help you get your thinking cap to working…
Think about your title
You’ll want to make it catchy enough to attract the “fast and curious”–those who speed read titles. Your title should be such that it helps your readers to find answers to their questions.
Who are your writing for?
Choose your audience before you start to write your e-book. Decide which type of audience will benefit from your subject. And also think about demographics like the age, culture, social background and education of the audience you want to attract.
Get going on your document
Once you have a “foundation” for your e-book you can start writing. One of the best options to maintain your document is to write in MS Word.
By writing in Ms Word (Open Source) or some similar format, you can easily make changes to your document when you need to. You can also check for spelling errors as you go along.–although MS Word is not exactly the be all and end all of spell check!
Also, select a font size that can be easy to read for people of all age groups. And, avoid using too many fonts as this may annoy your readers.
Once you have all these tips at play together, your ebook will come to life!
This little book Make Money Online: Write & Sell Ebooks Guide by Scott Boyd has some tips that you might find useful, as well.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
The Eyes Have It!
Author: KMcGreevey: KonceptualityIt`s a well-known fact that large blocks of copy in email letters, sales copy and web content, can intimidate, and may often send people running for the hills–or at least looking for the Delete or back button!
The solution?
Break your paragraphs into two to four sentences. Use several subheadings throughout your email letter and web copy.
And use asterisks, dashes, and ellipses (…) to give your copy more rhythm.
Bullet points are also excellent eye-catchers and breaker-uppers!
Email Marketing” An Hour A Day by Jeanniey Mullen, David Daniels and David Gilmour is a step-by-step guide to introduce you to the basics of email marketing that you might offer some helpful insight to you.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Increase Your Email List by…
Author: KMcGreevey: KonceptualityThere are any number of ways to increase your email list, and most likely you’ve heard them all.
So, rather than repeat 5 or 10 or 20 or more now, I’ll just say this:
A good incentive to get someone to want to join your mailing list is a free something or other that you offer them for signing up to your list.
And you can subtly let your customers or readers know about your free report by adding a short blurb about it in your email signature, with a link to your sign-up page.
That’s it!
Paul B. Evans has written a really neat, easy-to-read (it’s in paperback) book,Email List Building: The 31-Day Guide to Growing Your List that’s full of tips to help you with this.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing