Kreative Ramblings
Archive for the 'Tips and Tricks' Category
How Many Ways Can You Say Cheese?
Author: KMcGreevey: KonceptualityWash and rinse, and repeat your benefits; in fact, it’s absolutely okay to state the same benefit several times in different ways.
Most web surfers only scan pages; they don’t read every single word but they will read your headlines.
So make sure your visitors, who read only your headlines, understand exactly what he can expect to get out of your product.
Furthermore, it’s quite likely you will spend the same amount of time writing your headlines as you do for the rest of your sales letter, and that’s okay.
Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA
read comments (0)10 Things You Should Consider BEFORE Launching a Book Marketing & Publicity Campaign – Part 1
Author: KMcGreevey: KonceptualityHi Karen,
Thanks for allowing me to stop by and share a few tips from *Book Marketing VAs: Helping Authors Achieve Writing, Marketing and Bestseller Success*, my newest publication that offers book marketing and promotion tips and ways an Online Book Marketing Specialist helps writers spread the word, share their passion and achieve book marketing goals.
You’ve written your first book and are eager to share it with the world. However, you’re not sure what tools to select from or how to proactively promote your book and increase sales.
A few suggestions include:
Website: Having a website in place prior to launching a book publicity campaign is one of the most important elements. It’s basically your “home base.” Media contacts and individuals interested in purchasing your book will often visit an author’s website to learn more information about the book before they initiate a request or decide to finalize a purchase. Six website essentials we recommend for a book/author website are:
Author bio – Your bio should include information about your background that relates to your book’s content/storyline.
Book synopsis – a brief overview of the book’s subject matter.
Reviews page – the reviews page should be designated to reader reviews and feedback only.
At our next stop, we will spotlight additional information to consider before launching a book marketing and publicity campaign.
* * * * *
Sharon Williams, MVA, and Online Book Marketing Specialist, is president and CEO of
Jewels of Life: Believe, Dream, Book Marketing, Resources
Dem bones, Dem bones: 3 Article Must-Haves
Author: KMcGreevey: KonceptualityA popular song many years ago had lyrics, “Dem bones, dem bones, dem dry bones”…and then went on, “the leg bone’s connected to the hip bone, the hip bone’s connected to the…” you get the picture.
Well, writing an article and getting it noticed is a bit like the “dem bones” connection.
Like this…
You know that in order to get people to your site, they need to “first find you”, which might be to click on your link at the bottom of your article.
But before they can even click on the link, they need to read your article.
So, what would make someone want to read the article you’ve worked on so hard, where they then click to your site?
Three very important things:
A great headline.
An interesting opening paragraph.
A call to action
In other words, you want a great headline that will pique the curiosity enough someone will want to read your article.
You then need a good first paragraph that furthers that curiosity so your reader to actually read the article.
And, last but not least, you need to flow into a compelling bio call to action that has your reader with his or her finger on the mouse to click through almost before he’s read your last word!
Jewels of Life: Believe, Dream, Internet Marketing, Resources
A Rose is a rose is a rose
Author: KMcGreevey: KonceptualityAnd a blog is a blog is a blog!
Except if it’s yours!
So here’s where you need to stand out.
You’ve already noticed there are lots and lots of blogs on the Internet. And many of them have the same target market as yours. You may have even noticed that many of those same blogsall look alike. If you haven’t noticed it; go look again!
The sameness may confuse the customers, yours included, so it’s up to you to change your blog up to attract and keep visitors.
Figure out a way to make your blog unique so it appeals to your readers. Graphics in the header and footer and site layout are two areas where you might change things up a bit. But keep flash to a minimum, however.
Jewels of Life: Believe, Dream, Internet Marketing, Resources
Getting to “Open”
Author: KMcGreevey: KonceptualityWhat to do, what to do?
You know that if you’re going to send an email to your clients and prospects, one of your main objectives with that email is to get them to open it. They don’t open; they don’t know what you’re offering. And nothing else can happen.
Along with this, when sending an email your usual procedure generally is to capitalize the first letter of each word, the whole way through whatever your title is.
Next time you send an email, see what happens if you try a subject line that’s more natural…one like you might send to a friend. No capitals, except for the first word, and maybe even a bit chatty. Or at least, less formal and more relaxed.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Get to the Point
Author: KMcGreevey: KonceptualityWhen you set out to write, anything at all, you may or may not be surprised to know there are a few guidelines to use that ought to help you make reading your writing more enjoyable. For instance…
• Be clear and precise in your message, with simple, straightforward language
• Use short sentences
• Refrain from using “rambling paragraphs”, where you use more than three or four sentences
• If at all possible, use language and terms that are familiar to the person to whom you are sending your letter/email/ebook, or where you are posting your web copy
• If you use acronyms or technical terms, include footnotes or ( ) to explain what you just said…unless you know for sure your reader will know what you’re talking about. And then, really don’t do it.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Social Networking Can Help with Your Business Promotion
Author: KMcGreevey: KonceptualityWhile many users of social networking sites think in terms of social networking as a means to create and to establish “friendships” or “relationships” or to connect with current family and friends, business owners large and small think in terms of connecting with prospects and clients to drum up new business.
In fact, networking sites designed specifically for business owners like LinkedIn and Facebook not only allow you to share your business information with other business owners, but you also are able to develop close relationships with those that share interests similar to yours.
What this means is you can learn valuable business information, and you could also walk away with a new business partner, a new connection, or a new friend.
If you do go this route, though, you’ll want to take care in how you promote yourself, particularly since Internet users are not exactly open to being “outright” or “blatantly solicited to”.
This does not mean that you cannot use social networking to your advantage in this way; it just means you’ll want to be careful with how you do it.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Internet Marketing, Infomercials and Your Offer
Author: KMcGreevey: KonceptualityHave you been catching our posts of the last week or so where we’ve been showing the similarities between Internet Marketing and Infomercials!
In case you want to play catch up, here are, some of the series posts on How Infomercials and Internet Marketing are the same or similar.
The “series” continues with this…nowadays, with the economy the way it is, your irresistible offer is your chance to “pay for a product or service” in payments.
In fact, many times, you’ve probably found that a product will be easier to get with a lower monthly payment that has been divided over several months. In particular, think lay-away!
So copy this!
With your offers, set up a payment plan for your products, courses, workshops, coaching, and the like. You’ll be surprised at the increased response you’ll have.
And with today’s shopping cart systems, the payment option is easy enough to implement and to put into practice.
Matt Bailey shares some thoughts in his book, Internet Marketing: An Hour a Day.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Infomercials, Internet Marketing and the Stars!
Author: KMcGreevey: KonceptualityThe other day, I began a several days’ series on How Infomercials and Internet Marketing are the same or similar.
Today, marks the fourth in the series for comparisons, with this scoop:
Have you ever noticed how more and more celebrity guest hosts seem to be “running” the successful Infomercials? They’re everywhere!
This is because people seem more inclined to pay attention when a celebrity is “selling”; they want to be like that celebrity; use products that celebrity uses.
Actually, you can do the same when you’re in marketing mode!
While you’re most likely not able to locate a star of significant stature to help you with your marketing efforts, you may be able to partner with one of the leading Internet marketers (or someone similar in your niche) to help you market your product or service.
Or, better yet, you be the celebrity! Share stories, be personal, and have fun with your market.
Matt Bailey shares some thoughts in his book, Internet Marketing: An Hour a Day.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Internet Marketing, Infomercials and Real-Life Testimonials
Author: KMcGreevey: KonceptualityThe other day, I started a several days’ series on How Infomercials and Internet Marketing are the same or similar.
Today, marks the third day of comparisons, with this bit of information:
If you’ve noticed, most 30 minute spots in Infomercials are over 80% customer testimonials. They’ve learned testimonials are hands-down the BEST way to get credibility. So don’t hold back on showing your testimonial fervor.
Put your testimonials on your site in plain sight; if you have a “sidebar”, you could include them there. Or you might even devote a whole page to your testimonials.
Take a look at Corey Perlman’s book, eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing