Kreative Ramblings
Archive for the 'Tips and Tricks' Category
Getting to “Open”
Author: KMcGreevey: KonceptualityWhat to do, what to do?
You know that if you’re going to send an email to your clients and prospects, one of your main objectives with that email is to get them to open it. They don’t open; they don’t know what you’re offering. And nothing else can happen.
Along with this, when sending an email your usual procedure generally is to capitalize the first letter of each word, the whole way through whatever your title is.
Next time you send an email, see what happens if you try a subject line that’s more natural…one like you might send to a friend. No capitals, except for the first word, and maybe even a bit chatty. Or at least, less formal and more relaxed.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
read comments (0)Get to the Point
Author: KMcGreevey: KonceptualityWhen you set out to write, anything at all, you may or may not be surprised to know there are a few guidelines to use that ought to help you make reading your writing more enjoyable. For instance…
• Be clear and precise in your message, with simple, straightforward language
• Use short sentences
• Refrain from using “rambling paragraphs”, where you use more than three or four sentences
• If at all possible, use language and terms that are familiar to the person to whom you are sending your letter/email/ebook, or where you are posting your web copy
• If you use acronyms or technical terms, include footnotes or ( ) to explain what you just said…unless you know for sure your reader will know what you’re talking about. And then, really don’t do it.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Social Networking Can Help with Your Business Promotion
Author: KMcGreevey: KonceptualityWhile many users of social networking sites think in terms of social networking as a means to create and to establish “friendships” or “relationships” or to connect with current family and friends, business owners large and small think in terms of connecting with prospects and clients to drum up new business.
In fact, networking sites designed specifically for business owners like LinkedIn and Facebook not only allow you to share your business information with other business owners, but you also are able to develop close relationships with those that share interests similar to yours.
What this means is you can learn valuable business information, and you could also walk away with a new business partner, a new connection, or a new friend.
If you do go this route, though, you’ll want to take care in how you promote yourself, particularly since Internet users are not exactly open to being “outright” or “blatantly solicited to”.
This does not mean that you cannot use social networking to your advantage in this way; it just means you’ll want to be careful with how you do it.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Internet Marketing, Infomercials and Your Offer
Author: KMcGreevey: KonceptualityHave you been catching our posts of the last week or so where we’ve been showing the similarities between Internet Marketing and Infomercials!
In case you want to play catch up, here are, some of the series posts on How Infomercials and Internet Marketing are the same or similar.
The “series” continues with this…nowadays, with the economy the way it is, your irresistible offer is your chance to “pay for a product or service” in payments.
In fact, many times, you’ve probably found that a product will be easier to get with a lower monthly payment that has been divided over several months. In particular, think lay-away!
So copy this!
With your offers, set up a payment plan for your products, courses, workshops, coaching, and the like. You’ll be surprised at the increased response you’ll have.
And with today’s shopping cart systems, the payment option is easy enough to implement and to put into practice.
Matt Bailey shares some thoughts in his book, Internet Marketing: An Hour a Day.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Infomercials, Internet Marketing and the Stars!
Author: KMcGreevey: KonceptualityThe other day, I began a several days’ series on How Infomercials and Internet Marketing are the same or similar.
Today, marks the fourth in the series for comparisons, with this scoop:
Have you ever noticed how more and more celebrity guest hosts seem to be “running” the successful Infomercials? They’re everywhere!
This is because people seem more inclined to pay attention when a celebrity is “selling”; they want to be like that celebrity; use products that celebrity uses.
Actually, you can do the same when you’re in marketing mode!
While you’re most likely not able to locate a star of significant stature to help you with your marketing efforts, you may be able to partner with one of the leading Internet marketers (or someone similar in your niche) to help you market your product or service.
Or, better yet, you be the celebrity! Share stories, be personal, and have fun with your market.
Matt Bailey shares some thoughts in his book, Internet Marketing: An Hour a Day.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Internet Marketing, Infomercials and Real-Life Testimonials
Author: KMcGreevey: KonceptualityThe other day, I started a several days’ series on How Infomercials and Internet Marketing are the same or similar.
Today, marks the third day of comparisons, with this bit of information:
If you’ve noticed, most 30 minute spots in Infomercials are over 80% customer testimonials. They’ve learned testimonials are hands-down the BEST way to get credibility. So don’t hold back on showing your testimonial fervor.
Put your testimonials on your site in plain sight; if you have a “sidebar”, you could include them there. Or you might even devote a whole page to your testimonials.
Take a look at Corey Perlman’s book, eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Infomercials Grab Your Attention
Author: KMcGreevey: KonceptualityThe other day, I posted a “preamble” to a series of posts about Internet Marketing and Infomercials, which will identify how they are similar.
Here now “the meat” of the posts regarding Infomercials and Internet Marketing begins.
Infomercials know they have only seconds to get their customer’s attention and keep it for as long as possible or they’ll lose him or her in a millisecond.
So, the announcers talk fast and give bold statements as they emphasize how their doohickey will change your life.
You should do this, too, with your presentations–stop beating around the bush! Make it clear in a few words or less how your products and services will change *your readers’/customers’* lives!
And if you stop back here again over the next few days, and you’ll have access to some more tidbits about Infomercials and Internet Marketing.
In the meantime, have a look at Matt Bailey’s book,
Internet Marketing: An Hour a Day.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
Internet Marketing and Infomercials
Author: KMcGreevey: KonceptualityI’ve often recently said I’m a “TV cable news junkie,” but few know I’m a “recovering Infomercial junkie,” as well!
In fact, I used to get up really early weekend mornings so I could watch in the “dark and quiet” such infomercials as Victoria Principal’s skincare and Bare Essentials face products, as well as many of the Ab Blaster and thigh-types exercise machines.
In some ways, the Infomercials’ tactics remind me of the man at the State fair selling that knife that cut through tomato skins lickety-split, and probably tables, too, if you weren’t careful!
When you think about it, while these “antics” might be considered annoying by some, they often use many of the strategies that could help you market your business or service.
This is not to say you have to “scream your head off” at your customers or to continuously run a “blue light special” at your Web site.
Such gimmicks, after all, can be more of a distraction or turn-off than a positive experience.
However, what many people don’t realize is that often the very strategies that sell a kitchen dealie-bop are the same ones that can help you sell your products and programs.
In the next few days, I’m going to break these tips into individual pieces and will discuss them here.
So be sure to stop back to see them first-hand.
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
It’s All About the Profile
Author: KMcGreevey: KonceptualityIf you have a Facebook account, you’ve most likely set up a profile; but is it complete?
Have you “filled in all the blanks”, so to speak?
Since your profile is what represents who you are as a business or company on Facebook, it’s especially important that you leave no stone unturned when setting up that profile. As it could either be your ticket to success or your quickest route to disaster!
It all comes down to how you create your profile to generate traffic to your website and to boost your sales.
Now, it’s not just about setting up the profile, as in doing so, you want to make your Facebook profile interesting.
If it’s not, then how do you expect to attract visitors and potential customers? Also, when you are interesting, it makes people want to listen to what you have to say.
And while you’re creating and maintaining your Facebook profile, be sure you keep your information on your profile up-to-date and current.
Here’s a really neat little book by Chris Treadaway, Facebook Marketing: An Hour a Day
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing
When It Comes to SEO, Listen to the “Neighbors”
Author: KMcGreevey: KonceptualityIf you know a bit about search engine optimization (SEO) and finding keywords, you most likely know there are several tools like Word Tracker and Google Word Tracker, designed to help you find keywords and keyword phrases to use in your article writing and web content creation.
But have you considered asking your family, friends, peers and colleagues–even customers–what terms they would search for when looking for your business services and/or products!
You might find that they may come up with very different keywords from what you would ever think of.
Sometimes it can be difficult to step outside of your own head about your business because your business is a “living, breathing” extension of what you do.
So what others have to say in terms of keywords may be much more useful and effective to you than anything you could come up with.
What’s it that Mikey says? – Try it, you might like it!?
Michael Fleischner has put together a handy little book, SEO Made Simple (Second Edition): Strategies For Dominating The World’s Largest Search Engine
Jewels of Life: Believe, Tips and Tricks, Working with a VA, Righting Your Writing, Writing