Creative Ways to Market You

Content and Marketing Tips for Coaches, Authors and More
 
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Archive for the 'Tutorials' Category

12.08.2013

baby-elephant-walking-in-the-forestRemember that old saw, “Where does the elephant ______ (you decide what)?” And the reply, “Wherever he wants to!”

 

Well, isn’t that a bit like how you decide what you’re going to blog about?

 

You pick a topic, maybe five or 10 minutes before you want to publish it to your blog. And you end up choosing a random topic?

 

Goodness knows, a method like this while maybe effective could prove to be highly stressful so that in your haste your finished work/post could end up being less than helpful to your readers.

 

Instead of the “fly by seat of your pants” method, before you begin putting words to keyboard try setting aside some time in your schedule to come up with a month’s worth of blog ideas.

 

Ideas that you can strategically tie to any upcoming launches and promotions you’ve got in mind. You’ll find you’ve have an easier, less stressful time in doing so.

 

While this tactic may seem somewhat daunting, here are a number of tips you can use in creating your blog posts and as you go about your writing tasks.

 

In fact, I’ll post two tips now and share two in a day or so to give you time to see how these can fit into your blog posting creation.

 

1. Serialize Your Blog Posts
TV does the “serial” thing quite successfully, and you can, too, by using a number of subtopics under one general blog topic.

 

For instance, it’s pretty easy to decide what to blog about once you’ve got the overall focus of your post. If you have a 10 part series or a 20 part series, you instantly have the next 10-20 topics.

 

Additionally, when you announce a blog series, your readers will return daily (or whatever the frequency is of your blog) to read “the rest of the story” so to speak.

 

2. Add Structure
To make it easier to decide what to blog about, design a specific format for your blog.

For example, on Mondays you could write a “how to” blog post and on Fridays you might post a video.

 

Include such possibilities with your brainstorming, and be sure to take a look at what other bloggers are doing as this is a good way to get your own ideas to come.

 

Check back in the next day or so to get the last two blog topic ideas in this series.

 

P. S. For more tips, check out this book, 100 Easy Ways to Get More Readers and Traffic to Your Blog by Karim Baz.

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

It’s About A Feeling

Author: Karen McGreevey
23.06.2011

If you’re going to put together an information product or if you’re planning to write an article, the sentiment is the same; you’ve got to have a strong feeling about it in order for you to come across as believable.

 

Now, that doesn’t mean you have to always be positive in your article writing. You can be mad about something. And then just craft your article (or your information product) to let your reader know why!

 

Maybe you disagree with an article you recently read; good! Put that into an article–in other words, you be the “con”.

 

The main thing is to let your feelings be known. Sadness, awe, etc. And if you can muster no more than a “ho hum feeling” (or no feeling at all) for your product, you’ll be short on emotion toward it.

 

Which means you won’t be able to get across to your readers why they should buy what you’re selling.

 

And if that’s the case, why should they?

 

On the other hand, perhaps some information from The Complete Guide to Profit on Ebooks might be helpful to you as well.

 

Jewels of Life: Dream, Internet Marketing, Tips and Tricks, Working with a VA, Righting Your Writing, Writing

 

 

Tips on Choosing An Autoresponder

Author: Karen McGreevey
10.03.2010

As you know, one of the goals of any online business is to continue to grow.

 

One of the ways you can do this is by developing a loyal customer base.

 

After all, increasing contacts can equal more sales.

 

This will be one goal to keep in mind as you look for a reliable autoresponder company with features that suit your business.

 

For instance, an autoresponder may offer excellent service, but you don’t want to find out down the road that they have a cap on how many email addresses you can have.

 

Or some other thing you didn’t think to ask before you signed up.

 

You also don’t want to have to pay more if you find you want to contact more people than what their service allows.

 

Changing from one autoresponder service to another can be difficult. It will take time, and you will be learning a completely new set-up.

 

Read the rest of this entry »

A Picture’s Worth A Thousand Words

Author: Karen McGreevey
28.02.2010

But it’s not just about the “pictures” pictures that you can see.

 

You can also paint a picture with your words!

 

And this is where your writing for the copy of your Web site comes in.

 

Here’s an example of not very compelling writing, and an “I CAN WAIT to read more” writing:

 

“The girl sat in her chair to read a book.” Well, that’s sure interesting enough to make you want to see what’s coming next, doesn’t it? NOT!

 

Hmmm!

 

Let’s try this instead: “A wiggly little blond girl, rocking on her rocking horse, and humming in time to ‘The Lion King’ quickly flipped through the pages of Amelia Bedelia, Rocket Scientist!

 

Not quite the kind of copy you’d put on your Internet marketing site, but you get the idea!

 

Compelling web copy will keep your readers around for a while and have them coming back often.

 

Jewels of Life: Believe, Internet Marketing, Tips and Tricks, Tutorials, Working with a VA

 

 

In the last day or so, you’ve probably seen this rare opportunity in your email Inbox. It’s a chance from Jimmy D. Brown to get a “real” PAID report at zero charge to you. (This isn’t one of those deals where someone is giving something away that never was to be sold in the first place, but they pretend it was.)

 

Jimmy D. Brown is about to shut down his Small Reports Zone site permanently. He’s “retiring” ALL of his current products and services, beginning with this site.

 

As he was making preparations to shut the site down, he realized that there were several small reports that Nicole and he had planned to add to the site but never got around to doing so.

 

In fact, Nicole had a download page and the files prepped for one great report entitled, “The Ultimate Free Traffic Model”. It was originally part of one of Jimmy’s larger products and they had extracted it to sell on the site for $15 along with the other reports.

 

While he easily COULD have sold hundreds (really thousands) of copies of the report this week as part of his retirement, he decided to give away complimentary copies of this paid report.

 

No charge. No lists to join. For real, no charge.

 

Here is the original download page that Nicole setup…

 

Info Profit Share

 

Download your copy today.

 

When he shuts down the site at 10 P.M. Central tonight, this freebie will be gone too. No reason why you shouldn’t at least get a copy of it before it’s gone.

 

*** AND DON’T FORGET ***

 

Today, Friday, February 26, is THE last day to purchase any of his small reports from Info Profit Share. Tonight at 10PM Central time, Jimmy will be shutting the site down and no longer accepting any new orders.

 

These are all on sale for only $10 each!

 

At Info Profit Share

 

NOTE: My recommendation is that you at LEAST get a copy of his 65-page “operations manual”, Homepreneur Habits.

 

If you spend only $10 all year, this is the best value you’ll find anywhere. Period.

 

The rest of them are pretty darn good too. 🙂

 

Info Profit Share

 

Grab the complimentary copy of the unreleased paid report. And order copies of anything else you want. They’ll all be gone tonight.

 

Best regards and happy getting the free,

 

Karen McGreevey

 

Jewels of Life: Believe, Internet Marketing, Resources, Tutorials

 

 

25.02.2010

Join the club…if you have ever thought about writing an e-book!

 

Writing an e-Book can be very boring; the process may be especially tedious. Particularly since there are numerous things involved in the process that tend to be a bit boring.

 

In fact, it’s quite possible you’ll start writing an e-book and may never finish it.

 

In order to overcome boredom or a long, drag out affair, it’s extremely important that you make a strict schedule for your writing. One of the best ways to complete an e-book is to just write, without thinking about what your next sentence will be. In other words, just do a “brain dump!”

 

Some points you might consider when you think about writing your e-book.

 

Your Title Must Sound Appealing

 

An attention-grabbing headline or title for your e-book is extremely important. Effective titles attract your reader by getting her curious enough she will want to read what you have to say. A title should be such that your reader will know you will help her find answers to her questions.

 

Who Will Be Your Audience?

 

Choose your audience before you start to write your e-book.

 

Decide which type of audience will benefit from your subject. Consider such factors like age, income, culture, social background and the education of the audience you want to attract.

 

Create Your Document

 

Once you have the foundation for your e-book you can begin to write the main body of your e-book.

 

One of the best ways to work with and to maintain your document is to write it in MS Word. Using Ms Word can help you make changes to your document when and if you need to do so. In the process, you can also keep track of any spelling errors.

 

When you put your e-book together, think about who you’re marketing to and select a font size that is easily read by people of all age groups.

 

Avoid using too many fonts (sizes or colors) as this may irritate your readers. And, it may upset the aesthetics of your finished work.

 

When all of the above is in place, create your e-book. Then all you have to do is publish your e-book online, and wait for download requests from your Web site visitors.

 

So you can see, in theory, creating an e-book is a fairly simple and easy process. It’s the actually “getting to it,” that may trip you up somewhat.

 

Jewels of Life: Dream, Internet Marketing, Tips and Tricks, Tutorials, Working with a VA

 

 

Email Copy To Captivate Your Reader

Author: Karen McGreevey
23.02.2010

If you read around the Internet, you know there are numerous ways to draw your readers in with your email copy.

 

In case you forgot, here are a few you can use:

 

1. Who Are You Talking To?

 

Before you can sit down to actually write your email sales letter, you need to decide just who specifically your audience is. Who do you want to sit up and take notice?

 

This “exercise” is key to getting results from your email marketing.

 

So, put yourself in the place of your prospects/customers, and ask yourself these questions:

 

– What do your prospects/customers want?
– What frustrates your prospects/customers the most?
– Who else is selling something like you’re selling?
– Why should your prospects/customers believe you?
– Why should prospects/customers respond to you instead of to someone else?
– What “appeals” will make your target market sit up and take notice; what will they respond respond to?

 

2. Talk To Your Readers’ Emotions

 

When you promote something to someone, you must remember that “buying decisions are based upon emotion;” to then be later backed up by logic.

 

So before you write a single word, decide what emotional hot buttons you want to push in order to “encourage” your prospect to take action.

 

For instance, if you are selling health supplements, go for the “fear of illness” button with “A Natural Way to Save Your Eyesight.”

 

Got political bumper stickers in your sale bin? Hit the “anger” button with: “Let the President Know What You Think of His Policies.” Other “take action” buttons include: curiosity, greed, ego, vanity, hope, and/or fear of scarcity or security.

 

#3. A Name You Can Trust

 

To convince people to buy your product or service, you must make them believe your offer is credible and that you (or your product) will deliver as you promise.

 

So, how do you do that? Well, here are three ways to build credibility with the readers of your sales letter:

 

– Include testimonials.
– Publish endorsement letters from authority figures in your industry
– Assure your readers that your offer and promises are sincere and believable.

 

When you learn how to include these tips in your email campaigns, you’ll find your prospects/customers will easily respond to you and come back often.

 

Jewels of Life: Dream, Internet Marketing, Tips and Tricks, Tutorials, Working with a VA

 

 

21.02.2010

A week ago on Saturday, February 13 with Tip #1, Contributions of Others, this little “Easy Peasy” journey began with a series of five tips to help you to easily create Information Products.

 

If you’re new here, you can catch up by reading Tip 2 and Tip 3 as well as an Tip 4: Audio Interview of You

 

When you’re ready, Tip 5. Teleclass Recording begins now:

 

This audio option differs from the interview format in that it’s “instructional” in flavor and may include questions by your participants along with your answers.

 

You can charge for this kind of session in two ways:

 

First, those who participate in the call might pay to do so, and second, those who were not present on the call can purchase the CD or MP3 recording.

 

Although some teleclasses eventually become products as a multi-session series, in the beginning stages, it’s best to start with just a single one-hour class.

 

And when you’ve chosen your content carefully, provided useful information and described the product temptingly for your target market, these quick-to-produce information formats sell well.

 

Jewels of Life: Dream, Internet Marketing, Resources, Tips and Tricks, Tutorials, Working with a VA

 

 

On Saturday, February 13 with Tip #1, Contributions of Others, I began a series of five tips to help you to easily create Information Products.

 

You can get caught up by reading Tip 2 and Tip 3 before you begin now, withTip 4:

 

4. Audio Interview of You.

 

For Tip #4, just flip option #3upside down, and you have another quick-start Information Product: Someone interviews you for an hour. The interviewer could be a friend or someone with a great voice and smooth interviewing skills whom you hire to do the interview.

 

Record the question and answer session, and in little more than one hour, you have a product to sell.

 

Now, to prepare for the interview, you’ll write an introduction and conclusion the interviewer can use, and a list of questions.

 

Keep the illusion of spontaneity by not writing your answers to the questions in full. Instead, make notes on the points you want to make during the session and keep them in front of you as you and the interviewer go through the agenda, question by question.

 

To the listener, interviews arranged in this way sound exactly like those in #3.

 

The 5th and final Tip in this series will be available here on Sunday, February 21.

 

I look forward to having you come back then.

 

And, of course, if you’ve missed any of the previous tips, you can read the posts throughout this blog.

 

Jewels of Life: Internet Marketing, Resources, Tips and Tricks, Tutorials, Working with a VA

 

 

17.02.2010

I began this mini-tutorial for “Creating Easy Peasy Information Products” with Tip #1 on Friday.

 

You’ll find Tip #2. Q&A report. here.

 

So now, we continue with Tip #3…

 

3. Audio interview of an expert.

 

With this option, and the next two, you create an audio product in just one hour, plus a little preparation time.

 

Just persuade someone to be interviewed for an hour, and record the session. Your “guest/interviewee” would be someone whose opinions, experiences and knowledge would be in demand, someone that people would want to hear what they have to say.

 

Then, voilà, you have a product!

 

You’ll find many experts will agree to do this for fr/ee; the usual “trade” would be you’d provide them with a copy of the recording and permission to sell it or use it as a bonus product for something else.

 

It’s quite easy to record such an interview on a conference-call line using a service like Free Conference Call You’d then sell your interview either as a downloadable MP3, or as a CD that you send to the buyer by mail.

 

Some information marketers also provide customers with the option to purchase a transcript, in addition to or instead of the audio recording.

 

Tip #4, Audio Interview of You, will be ready Friday, and we’ll look forward to seeing you back here then.

 

Jewels of Life: Dream, Hope, Resources, Tips and Tricks, Tutorials, Working with a VA

 

 

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