Creative Ways to Market You

Content and Marketing Tips for Coaches, Authors and More
Shoi-Yean at eMasters
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Archive for the 'Tutorials' Category


If you’re just getting here, you’ve missed Tip #1 in our “five-part series” of “Easy Peasy Tips” for Making Informational Products.


It’s not too late to catch up, using the Tip #1 link above. You can just jump in now and then later read any Tips you’ve missed along the way.


So, now, here is Tip 2.


2. Create a Q&A Report.


For starters, you could find others to ask one question of you. Instead, though, why not do a little “voo doo” and create a product by asking yourself questions and then answering them.


This works especially well when you simply collect commonly asked questions.


This also enables you to focus on the hardest ones, the most unusual ones or the funniest questions.


In fact, if you find the idea of writing a formal article or a book intimidating, this may be the ticket for you!


When it comes to anything you know more about than the average person, you’re probably already in the habit of answering questions on a daily or weekly basis anyway.


You would sell this one, too, as a downloadable PDF report.


I’ll have Tip #3 ready for you on Wednesday! See you then!


Jewels of Life: Believe, Resources, Tips and Tricks, Tutorials, Working with a VA




If your email box looks like mine, you’re seeing a lot of offers for Information Products. And if you’re like me, you’re thinking maybe, just maybe, you might want to create your own Information Products, too.


But! It all seems so hard and you don’t know where to start!


Well, as the saying goes, “You’re in luck!”


I’ve got five easy, peasy steps you might take to quickly get your Information Product out of your head, onto the “Internet shelves,” and into the hands of your customers!


Over the next several days, I’m going to share those ideas with you.


So first, when you begin writing an Information Product, you’ll most likely be tempted to tackle a project that’s much too complicated


You do know an awful lot, after all, and can’t imagine leaving out any of the valuable points!


Or, you may lack confidence, thinking that no one will part with their money for something you created unless your ebook, book or course is crammed with every imaginable tip and technique!


But, whatever you do, don’t give in to this temptation, or you’ll be unable to finish your first information marketing project.


Read the rest of this entry »

How to Achieve Your Writing Goals

Author: Karen McGreevey

Take baby steps!


Make them doable. If you set a goal to write 100 articles in two hours, chances are you’re not going to be able to do it.


No way, no how.


But, if you say you will write two articles in four hours, you’ve set a goal with a time-frame that you’ll most likely reach.


And along the way you’re likely to end up finishing a much larger goal, too.


In addition to taking the “baby steps” be willing to put your writing project aside and to look at it again in the cold light of the morning; if necessary, rearrange, replace and revise the elements of the piece to tell the story more clearly and more artfully.


Then perhaps repeat and repeat.


Long ago, I worked in the Editorial Department of a major magazine publishing company. The editors would write and rewrite and rewrite…their columns and articles…before the final piece was finally sent to the printer to be published.


And, also have the discipline to learn and to apply the rules of spelling and grammar, and their usage. Though true, when your work is accepted for magazine or book publication you will usually have an editor or someone who will catch any major mistakes. However, clients prefer to work with those who know and follow the standards of professional writing.


Jewels of Life: Believe Tips and Tricks, Tutorials, Working with a VA



Righting Your Writing: Getting Started

Author: Karen McGreevey

Can’t think, brain numb? Inspiration still won’t come?


Then try these tips to “unlock” your brain clutter and get your writing flowing.


So, to begin, what’s up with your topic?


Think of as many words or images as you can that relate to what you plan to write about.


  • Get a piece of paper and start writing them down.


    Doesn’t matter if you string them together or if they make sense.


  • Run into a jam and can’t think of anything else?


    * Good. Stop, and wait.
    * Go for a walk or get a drink or take a nap!


    Often just the right ideas and words will come when you least expect it, like when you’re thinking about something else.


  • No peeking!

    Close your eyes and write a page or two. Most likely you won’t be able to read what you’ve just written. But it doesn’t make any difference. After all, you’re the only one who’s going to see it anyway. And really what you’re doing is giving yourself permission to make errors.


    That way, you can get on about the business of writing your writing.


    Jewels of Life: Tips and Tricks, Tutorial, Working with a VA



    You’ve written your article but until you’ve got aResource Box to include with it, you are not ready to start submitting your article to the Article Directories.


    There are several very important things that you must include in your Resource Box, also known as your “bio box” or your “signature box”, in order to get your readers to remember you and to sit up and take notice of your offer:


    * First and foremost, tell them who you are.
    That means, include your name in your Resource Box. If you have a title or degrees, you can include those, as well.


    *Readers like to know where to find you on the Internet,
    so be sure to add your valid URL.


    * Next, include your Elevator Pitch.
    Be short and sweet; no more than one to three sentences.


    And finally, it’s your turn to shine some more…


    *Put in your “Call to Action”, includie how they can visit your Web site and make the purchase.


    Those are the basics.


    Now, here are some additional items for your Resource Box you might consider adding:


    *An Address Your Ezine Subscribers Can Access.
    Your plan is to build a relationship with surfers to your Web site along the“know, like, trust” line, so it’s important that you obtain their email address using a URL for your ezine subscription.


    *How does someone get in touch with you?
    The media? The press? Someone reading your article at an Article Directory? Is your business telephone number easily found at your site? Is your Web site URL, or email address in full view?


    * What is your giveaway?
    While it’s not required that you supply a free report or mention it in your Resource Box, such a bonus will help to “seal the deal” to make you the expert on your product or service.


    * A keyword or keyword phrase anchoring URL to help you build SEO.
    You’d link your SEO words, put them in your Resource Box and direct your readers to your Web site. Being mindful of the search engines and “spam dogs”, this is one method it’s best to not overdo.


    Jewels of Life: Believe, Resources, Tips and Tricks, Tutorial, Working with a VA




    If you have a blog that you are particularly proud of that you want to share with other people, there are a lot of free ways that you can get your blog noticed.


    One of those ways is something you do everyday that you may not even consider as a way to share your blog.


    Put the link to your blog in your email signature.


    For instance: chances are, you send out emails more times than you can count during the day. So, each time you send an email, you can advertise your blog by putting the address of your blog in your email’s signature.


    It’s always a good idea to write something catchy like, “See what I am up to now, or “Read my latest chapter of my fanfic here, depending on what type of blog you have.


    The thing to remember about putting an advertisement in your signature for your blog is to make it short, but eye-catching.


    You want people to be interested enough to want to click on it, but you also don’t want to scare them off.


    Just like with any advertisement, you want to give your readers just enough to be interested so they take a closer look at what you are advertising.


    What is your blog about?


    What about your blog is going to interest people and encourage them to visit it? That is what you ought to include in your signature, and that is what will get people to go to your blog.


    And it’s those visitors to your blog that have the potential to put money for your pocket!”


    Jewels of Life Believe, Tips and Tricks, Tutorials, Working with a VA



    Making Autoresponders Your Friend

    Author: Karen McGreevey

    In the world of Internet marketing and online businesses, one of the most difficult tasks to accomplish is effectively managing your time with your day-to-day tasks. By using a bit of creativity however, you can use an autoresponder to your advantage and drastically reduce your work load.


    Those of you who are looking to make a lot of money can save a lot of time and still make a lot of money through the use of an autoresponder.


    There are several ways that you can use an autoresponder to your advantage, resulting in big money and more time for your business so you tend to other things or simply sit back and spend more time with your family.


    An innovative way to use your autoresponder is to use it with your testimonials. If you lack the room on your site to add your testimonials to your ad copy, you can add them to your autoresponder.


    If you choose to add them to your responder, you should always be sure to include all of them. It will look more professional, and let others know more about your products.


    You can also choose to use your entire Web site in autoresponder format. Although this may sound silly to some, it’s actually an innovative idea that really works.


    Not all visitors will have the time to read your Web site; often times having to leave before they can really read what you have to offer. So, if you put your Web site in autoresponder format, you can email bits and pieces from your site to potential customers. They can then continue to read when they have time.


    Jewels of Life: Believe, Tips and Tricks, Tutorials, Working with a VA



    Cue Up the Twilight Zone Music

    Author: Karen McGreevey

    About six months ago I spent several days, off and on, whining about some issues I was having with this Kreative Ramblings blog site; the home page often would not load correctly. And when it did, I was linked to some “errant” sites that when I clicked on a link showed up as sites selling Viagra and other medicines.


    I discovered, after a time, that a “rogue hacker” had got into my site somehow and had deposited malicious links.


    After much searching and finally a move to a different web host, the bad guys were located and the problem resolved.


    That was then, this is now!


    A few days ago, I received an email from a company representing a bank in Spain. They informed me that my mail Web site was “hosting” a phishing company that was trying to gather credit card and other personal information for a bank they represented.


    Since the email originally landed in my “Junk Mail” folder, I at first thought the email was a scam. I did, however, log in to the control panel for my Web site so I could see the site page to which they referred.


    But, I could not log in to the back end of my site because the password would not work. When I contacted my web host, I learned they had changed the password because the “phishing” issue had been reported to them, also. They resolved the matter for me.


    Then, just yesterday…Tuesday…I again received another email from this same source. This time they identified another part of my site that had also been hi-jacked. Actually, it was a PDF file I had created and uploaded–two years ago!


    And, I was able to delete the web page the hackers had created; now I’m crossing fingers that this resolves the issue once and for all.


    Jewels of Life: Hope, Tips and Tricks, Tutorials, Working with a VA



    BONUS Money From One Article

    Author: Karen McGreevey

    All good things must come to an end…and so with today’s post, comes the last of our tips for now on How To Make Money from ONE article.


    Before we conclude, though, we thought you might be interested in one final tip …


    So, here’s a BONUS idea for making money from your articles. Just gather a group of articles about the same topic, format them into a PDF e-book, and sell it on your site!


    You probably have knowledge and expertise in your own field that others would pay for in order to have quality content for their own newsletters.


    This method requires good writing skills, or you can hire a professional editor to help you. It also requires that you master the art of marketing on the web in order to reach potential buyers of your articles, products and services.


    To market yourself successfully, you can submit your articles to the many article directories on the Web, and thus quickly build traffic to your Web sites and blogs.


    So there you have them! Five simple steps, plus one BONUS idea.


    Jewels of Life: Believe, Tips and Tricks, Tutorials, Working with a VA



    Ways To Make Money With One Article

    Author: Karen McGreevey

    There are many ways to make money on the Web–one of the popular ones is from writing articles.


    Over the next few days, I’ll be posting several tips to a “winning formula” for writing articles that might help you make money, too.


    For instance, Create 4-5 versions of an article you’ve written. Then sell it for use by others in your same profession!


    Write your articles for your niche.


    Your buyers can then use different versions of your articles in their own newsletters, with their own names in the byline.


    When they purchase an article, they get reprint rights, but not exclusivity.


    But since they are in different parts of the country, and the world, they don’t run into others using the same article. In turn, they are also free to put their own spin on the article.


    These steps can be used in any industry, really


    You can easily write articles that appeal to your customers or whatever other field of interest to you where you have expertise. You may already write and publish a regular newsletter with articles that appeal to your clients and potential clients.


    So then just post a brief synopsis of this article on your Web site for your target market, and offer it to them for a fee.


    They purchase the reprint rights, and it gets used by hundreds of others in your niche who want to save themselves time and energy on their own newsletters.


    There are more ways to make money on the web, all from the same article. See you tomorrow when you stop back here to get the next tip.


    Jewels of Life: Tips and Tricks, Dream, Tutorials, Working with a VA



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