Creative Ways to Market You

Content and Marketing Tips for Coaches, Authors and More
 
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Archive for the 'Writing' Category

02.07.2015

social-media-iconsIt’s easy to get confused when you’re starting out on social media. Even the “seasoned” group can learn a thing or two about the various social media platforms. So here are a few clues to work your social media no matter what your level.

 

1. Facebook isn’t the only game in town

 

While Facebook has by far become the “go to” platform for many when it comes to working social media, it’s not the only game in town. You can use other networks to promote your blog, your website, your services, your you. Especially if you’re looking at SEO purposes, you’ll want to engage in places like Google+.

 

2. A full plate is not always a good thing

 

Even though I mentioned in Tip 1 that it’s important to use other social media platforms to work social media, the opposite of that is to really temper your exposure on too many platforms at a time.

 

Not because it’s not a good idea to get acquainted at numerous sites, but because you run the risk of not achieving the results you’d like. You’re also spreading yourself too thin so you won’t have the time to devote to marketing as you’d like. So just pick a couple of networks to start. Read the rest of this entry »

19.08.2014

blogging-tip-smIf the beginning of this post looks familiar, it’s because it is somewhat. To wit; the other day and then again on Saturday, I started and then added to a post on some new and useful tips on how and what to include new on your blog. Because I had so many thoughts on this to share, I’ve broken my initial long article into several posts that I’m spreading over time to spare you a sit down that could take you some time to read and to think on.

 

So see what you think about these additional three ideas when you want to add new content to your blog.

 

1. Gather the people’s posts

 

Yep, you can collect blog posts from other people who write about your niche, or you can do a round-up of blogs that were on your site during the week, such as “most viewed” or important bits of information that you don’t want your readers/followers to miss. All you need to do is to put up a short blurb and a link to the blog posts that you did not write to give the original writer/poster credit for her work.

 

2. Tell your readers about a book you read; an item you purchased

 

If you get paid or get a free product in return for doing a review, you must disclose it. But if you can, make it a practice to purchase the products and use affiliate links to earn some money for products you review and recommend.

 

By the way, reviewing books within your niche on Amazon is also a great way to get traffic to your blog.

 

3. See something on the Internet you want to comment on?

 

You can give a short synopsis of the blog post, and then link to the actual blog post or article, and then comment on it on your blog. But be forewarned, if your comments are along the negative-side or otherwise critical (unless that is your niche), people can get quite upset. And they make no bones about it.

 

When you’re in “the throes” of your blogging, here’s a resource by Mike Fishbein, The Ultimate Guide to Blogging: What To Write About, How to Promote Your Blog, & How to Make Money Blogging, with yet another perspective on blogging.

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

I said all that to say this …

Author: Karen McGreevey
30.07.2014

summaryOkay, like you usually do, you’ve spent a good amount of time crafting your article or blog post. So now you’re ready to post it to your blog or to an article directory.

 

However, before you do that you might go over it to be sure you have included an easy-to-understand summary that explains what your blog post/article is about.

 

In short, at the end of your blog post you will repeat in short form what you just said. In one good “short and sweet”, 150 words or less paragraph! You can even use your summary to describe your article, if you like.

 

Once you begin to perfect your summaries, you’ll discover that your copywriting skills have gotten better. In addition, when it comes time to write a sales page it will be easier to craft shorter sentences that reflect your benefits and key points.

 

Further, if you tighten up your summary even more, say into 150 characters, that summary can be the sentence that gets displayed by the search engines when your website cycles on the results page.

 

For more solutions for writing blog posts take a look at Michael Greenwood’s ebook, “How to Write Quality Blog Posts: A Guide to Successful Blogging”.

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

Saying Your Piece On the Internet

Author: Karen McGreevey
03.04.2014

dfyga-article-sub-small-2010When you’re talking with someone face to face, it’s almost 99.9% easy to know what they are talking about.

 

After all, you not only speak with your mouth; you actually communicate with your body as well. And when you’re looking at someone, you can easily read the hand gestures, body language, tone of voice and facial expressions. Which make it pretty easy to understand what the person is saying.

 

All those clues go out the window, though, when you’re online, as your email, forum posts, other interactions and even webcasts often cannot easily get across your intent. The usual visual clues are non-existent.

 

However, by following a few simple rules interacting on the Internet can be a whole lot easier. For instance:

 

1. Write clearly. It’s often difficult to write down what is actually quite easy to say. But writing in an overly long or roundabout way can be confusing to the reader. Instead, think about what you mean to say and put it in short, clear sentences. Keep in mind that sentences dotted with punctuation can be read in a variety of ways, which may confuse your reader; so stick to short, clear sentences.

 

It also helps to close your message with a little humor or other “nicety.” This will help to keep your overall message from appearing dry. It’s very easy for people to confuse direct and to the point with abrasive when reading. Read the rest of this entry »

Testimonials – what she said!

Author: Karen McGreevey
21.02.2014

feedback-iconYou’re in the process of creating a new product (book, ebook, software, WordPress plugin, etc.) for your readers, customers and potentials!

 

Since your creation is a brand new product that nobody has yet, initially you’re not going to be able to easily include testimonials. After all, no one has seen it or knows what it is. So your first step is to make sure a number of people can get their hands on your product to try as soon as possible.

 

1. For starters, recruit at least 10 people to try your product. Tell them you’d really appreciate a testimonial if they find your product is helpful to them. Most people will be more than willing to do this in exchange for a quality product. If the product isn’t good, don’t worry, they’ll let you know.

 

2. Send your testers a form with questions to answer about your product. This way, the responses you get will be structured and will include the details that you need to construct a testimonial to complement your sales copy.

 

And while you’re at it, consider asking your testers the following: Read the rest of this entry »

10.01.2014

outside-laneEzines and newsletters are effective marketing tools. However, they’re only as useful as the information they contain. In order to achieve the results you want with your email list, the ezine needs to provide value.

 

If you’ve been writing your ezine for a while, it’s easy to feel as if you’ve run out of ideas. You can lose your inspiration. However, hope is not lost! Check out these four ways to find topics for your ezine.

 

1. Take a cruse around the web

 

Chances are you’re already visiting and reading your competitors’ blogs. Do you read their comments too? These are a super source of information. It’s further insight into your prospect’s mindset and it is fuel for ezine content.

 

2. Get outside of your lane

 

Look for new industry blogs, publications, and even websites to read. When you step outside of your regular reading routine you open yourself up to exploring new thoughts, perspectives, and ideas. Look for niches that complement your own. Read the rest of this entry »

Little bits make big bites

Author: Karen McGreevey
11.11.2013

Taking a big biteHave you checked your “to do” list today? How long is it? How are you at getting things done? In a timely manner?

 

Do you go to bed with new resolve that “tomorrow” you’re finally going to get through all the things you need to so you can see some progress?

 

Perhaps you need to look at your “to do” list in a different light. Instead of listing 10 or 15 things to do that day, which in all likelihood is not in any way possible, perhaps you ought to take “little bites” instead.

 

You can still focus on one big project for the day–but work on just one small part (or tiny bite) of it instead of trying to devour the whole thing.

 

Eventually, you’ll see your big gulp disappear into many finished projects.

 

For more ideas, check out Jen Miller’s The Book on Content: Using Words To Attract Clients.

 

Photo source: Peter Jacoby

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

Two Steps Forward – Keep on Going

Author: Karen McGreevey
18.10.2013

copywritingHave you ever noticed how sometimes when you’re getting ready to write an article or a blog post or your web copy, etc., you have an inclination to find all kinds of things to keep you from moving forward with that writing project?

 

Maybe all of a sudden you notice the clutter on your desk; the clutter that’s been there at least a week! Perhaps the really great topic you had floating around in your head vanished as soon as you sat down at your computer … or got out your notebook.

 

Or, you’ve put three sentences on your screen and then have decided you’ve got to edit what you’ve written. But then doing so, you changed your mind on the content 50 times in two seconds!

 

Hmm, something’s wrong here. You’re not getting anywhere and already two hours have passed. It’s worse than that gerbil on one of those wheels!

 

A great way to give you some momentum with your writing is to set some time limits. Say for instance you allow 20-30 minutes to write your first draft. Set a timer, start writing and don’t come up for air or change anything you’ve written until that timer goes off!

 

At the sound of the timer, read what you’ve got. Make some edits and then set the timer for 15 minutes more–to come up with a headline!

 

Since your resource box ought to already be pre-written, just tack it on and you’re done–in one hour! Then submit your finished product to ezinearticles.com or some other directory, then move to your next project.

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In no time, you’ll find that once you get the hang of it you’ll be writing articles/content in no time, and faster, at that.

 

For another take, check out these Quick and Easy Content Writing Tips: 99 Highly-Effective Writing Tips by Douglas Roberts.

 
Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

03.10.2013

masked-man-small2What does your email signature look like? Is it simple and concise, like “Best Regards,” or “Sincerely” and your name? Maybe you include a full work history beneath your name. Neither of these is too effective these days.

 

Yet your email signature is a really good opportunity for you to drum up traffic to your website and to increase your sales and profits. So if you need some tips and ideas to help you with an effective email signature, check out these:

 

1. Social Media

 

Do you have a presence on one of the (social media) big guys like Facebook or twitter? Do your contacts, prospects, and customers know you’re active there? Your email signature is an excellent place to include a link and to invite others to connect with you.

 

For each, running wisdom suggests that you simply include the link rather than a graphic or button as these days many people disable the HTML on their email messages so they’ll only see the text anyway.

 

2. Who is this masked man?

 

Absolutely be sure to add your contact information in your signature line. After all, if the recipient of your email likes what you’ve sent or said, they’ve got to know how they can contact you.

 

However, it’s not necessary to provide your URL, your telephone number, the names and ages of your kids, or links to all the social media in which you participate.

 

So limit your contact information to the one best, easiest way you can be reached. If that’s your telephone number then include your telephone number. If it’s your email address then provide that. Read the rest of this entry »

The “haves” and the “have nots”

Author: Karen McGreevey
17.09.2013

Not long ago, I came across some tips email-dfygiveawayyou might use when pulling together an ezine. I wrote about them in a coming issue of my own ezine, On the Bright Side.

 

Because there are 10 tips in total and perhaps too much to “take in” in one sitting, I’ve divided them into three different blog posts.

 

You can read them at your leisure here, here and here! I do suggest you have pen and paper or computer keyboard handy for taking notes.

 

I’ve written these tips from the viewpoint of “what not to do” when you are putting together an ezine. Then I provide a solution to the “NOT”.

 

1. Don’t bother putting your ezine on a regular “send out” schedule. After all, most people can’t read it every time anyway. NOT!

 

How can your readers learn to trust in you and believe what you say when they can’t even depend on you to send your ezine on schedule?

 

2. Don’t add any original material. Just use all the same material everyone else is using. It works for them, why not for you? NOT!

 

Always have original material in your ezine, even if it is just an editorial or some tips.

 

3. Why bother with a disclaimer or privacy policy? Readers know their email is safe with you. They also figure if it is in your ezine, you recommend it. NOT!

 

Never assume anything. (You know what “assume” is.) Your readers want to be assured that their email is not being handed out for profit or promotion.

 

Also, you want your readers to know they should check out all offers, opportunities and ads. And just because you’re talking about it in your ezine, it’s not necessarily an indication you’re recommending it.

 

Along this line, Omar Johnson’s ebook How To Create A Profitable Ezine From Scratch may be of interest to you.

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

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