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Archive for the 'Writing' Category

Before You Write Your Sales Letter…

Author: Karen McGreevey

As you know, Child handing over the telephoneevery marketing campaign ought to begin with a plan. And so your Sales letter is no different. No plan, and you may miss the mark and the end result you are aiming for.


Although there are many, here are some thoughts you might use to help you to craft your plan:


1. Create a list of frequently asked questions for your ebook/product/service.
You can do this by putting yourself in your prospects/visitors’ shoes, and then figuring out what they are looking for, and then come up with a way to give it to them.


For instance, what burning questions do they have about your product or service? Then answer the questions in your sales copy and with the product you create. Actually, before you can come up with how your product will benefit your prospects, you need to know what problems your audience faces.


2. Make a list of your upsell offers or possibilities.
This is where a lot of small business professionals miss out. They fail to create upsell offers. Create your upsell offers and opportunities before you even start to write your sales letter. That way you can weave them into your backend pages and sales messages.


3. Make a list of bonus gifts.
Choose some bonus gifts before you write your sales letter. This way you can include the benefits in your sales message, as a part of your product.


4. Develop your guarantee.
Nowadays, it’s quite common for businesses of all sizes to have a built in guarantee. So that if someone asks for his money back, he’ll receive his money back without the business owner spending time analyzing whether they should or shouldn’t.


5. Gather your testimonials into one file.
If you don’t yet have any for a new product, use famous quotes about your field until you get some. Then sprinkle them throughout your copy.


6. Go look at your competitor’s sales page.
Study their FAQs (did you miss any?). What are their bonus gifts; what is their guarantee, do they have an upsell? What is their upsell? Use your competitor’s sales pitch as a measuring stick. How do you measure up?


By putting these steps into place before you even write your sales letter, you’ll improve your opportunities to sell more!


Take a look at Steve Slaunwhite’s book, The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos–All You Need to Create Copy That Sells for more insight into how to write copy for just about everything.


Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA



Make your content stand above the rest

Author: Karen McGreevey

As you know, once you have lasso-hold a website it becomes one of millions–and all of those other millions usually have the same focus, that of offering something to purchase, or a service. Although they all have the same end result–getting visitors to read the content and then to take action!
That’s why you want your content to “grab ’em and hold ’em”; compelling content is the best way to create a commotion about your website and you. Which in essence can increase your traffic and build your client base.
So here are a few tips to get your readers to “sit up and take notice” and to be drawn enough to come back to your site again and again.
• Be creative when writing your content, and keep it simple.
• Connect with your reader by telling a story about your product or service.
• Use humor to involve your reader, or an upbeat presentation throughout your website.
• Be just as engaging with your written word as you would if you were speaking at some gig. No one likes a monotone-like speaker, the same goes for boring, dragging website content.
• Use an active tone in your “call the customer into action” content.
• Sprinkle in some SEO-rich keywords to help with page rankings. Read the rest of this entry »


The other day I introduced lasso-hold you to two suggestions you might try when you’re stuck for ideas of things to blog about.
Here are a couple more to add to your idea file:
1. Social Media and You
If you’re active on social media, head over to your social media comments, posts, and interactions.
If you’re “chatty”, you probably have some long posts and lengthy conversations as well. So use those to come up with blog topic ideas.
For example, if a reader or a fan were to ask a question today, you could use your answer as the basis for a blog post tomorrow, or even a blog post series; see item one) from earlier.
2. Backlogging
Give some thought to creating a backlog of content.
This measure will help you in a pinch, which really means that if you insist on blogging “by the seat of your pants”, you’ll have a backup plan handy if you’re stumped for a topic. Really!
Sit down and make a long list of topics. Structure them so they make sense and so you have enough content ideas for a month, or two, even.
Then set your mind to focus on writing and creating those blog posts. You’ll find that planning ahead really does make a difference.
P. S. For more tips, check out this book, 100 Easy Ways to Get More Readers and Traffic to Your Blog by Karim Baz.

Looking like that?

Author: Karen McGreevey

Ever hear that exclamation when you were a kid? dressed-up-small2-3


I know I did! Only in a case or two of mine, it was more along the lines of “Are you going out ‘looking like that?'” And I won’t mention what “like that” was!


So now that you’re in your online business, along comes you with your website. Or maybe not your website but some you’ve “stopped at” in your Internet activity.


See any sites that ‘have a lot going on”? So much going on, in fact, that you can’t figure out actually what is going on?


I’ve certainly seen a few, seemingly with no rhyme or reason; ads all over the place. Large graphics, small graphics. Font size that’s so teeny you can barely see it, let alone read it.


In fact there’s so much “commotion” you almost need a “follow the dots” as you don’t know where to start, where anything ends, a pop up box or two to interfere that you can’t get away from there fast enough.


If you or someone you know has “all that going on”, your visitors are going to end up confused and not know where to go from here.


In fact, in some instances they may not even be able to tell what you’re selling or offering.


So if you look back at your site and see you might have too much interference, just making a few quick changes will keep your visitors interested.


Consider featuring several of your gifts; your number one or two most important benefits to your client that you offer to help you get organized and focused.


Once your visitors are on your list and visit often, you can use your blog posts, newsletters and tweets to keep their interest.


Want some more tips? Check out Kristina Halvorson’s ebook, Content Strategy for the Web.


Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA



Know When to Fold ’em

Author: Karen McGreevey

Have you ever deck-cardsbeen to a presentation (online or off) where the speaker seemed to “go on and on” and eventually wasn’t really saying much of anything?


Or had actually said it all and the rest was just filler?


What about have you ever had times when you were trying to come up with ideas for your blog? Or you were struggling to even write your blog posts once you got the ideas?


Each of these scenarios can be subtle signs that you might just need to “take your toys and go home”. In other words, at the very least, know when to stop!


In the instance of “talking on and on” at an event, there comes a time when you might be better off to admit that you’ve used up your “currency”.


And when it comes to your blog posts, if you’ve tried and tried to get inspiration, and inspiration just won’t come, it’s time to walk away for a bit.


Regroup and get out your tools another day. Take a walk. Take a nap. Go read some blogs or articles. Play with the dog, the cat or the kid!


You’ll come back with a new outlook, your thoughts will flow and your keys (or pen) will just fly.


Hillary Rettig and Barry Deutsch have written a neat little book, The 7 Secrets of the Prolific: The Definitive Guide to Overcoming Procrastination, Perfectionism, and Writer’s Block that addresses some of these very roadblocks.


Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA



Just Write

Author: Karen McGreevey

For many, it’s writersblockan “age old” problem when it comes to writing; how many times have you (or someone you know) said, you have “writer’s block”?


Or at least that you can’t seem to come up with an idea for an article or a blog post?


Well, stop thinking about it and just get started!


At least if you start your writing project, you may find you’ll “stir up your inspiration” enough to “get into the swing of things”.


You’ll also have less to do later, which means you may no longer feel as if your “stuckness” on your undone article is some sort of ball and chain around your neck!


In their audio program, Clearing Writer’s Block”, Joe Vitale and Pat O’Bryan share some other ideas that may be helpful to you as you get ready to start writing.


Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA



How Do You Spell Social?

Author: Karen McGreevey

If you look in the dictionary, you’ll spelling-button-thsee that one of the definitions of “social” is “seeking or enjoying the companionship of others; friendly, sociable; gregarious”.


Further, “social” can be different for all of us.


For instance, if you’re online, your “social” may be different from the “social” in a neighborhood or a church group.


For purposes here, though, consider “social” to be:


Guest blogging
Articles in targeted publications, both online and off
Facebook groups, YouTube, Forums, and other such networks
Speaking engagements
Event sponsorships


If you become stuck for ideas and need a kick start, go “social”. By doing so, you’ll find that getting your blog posts and your articles into the cyber world will be a whole lot easier!


For more tips on being social, check out Dave Kerpen’s ebook, Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks).


Photo source: Clkr


Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA



Do Not Edit!

Author: Karen McGreevey

If I’ve told you once, I’ve told you blank-monitora thousand times … (sound familiar)?


If you’re like me, you may have noticed there are times (maybe a lot of times) when you’re writing an article or a blog post or some other content and every time you write a paragraph or two, you stop, go back to see what you’ve written, and then you edit what you wrote.


Or, you don’t even get through one paragraph before you’re going back to the beginning and making changes. Start, stop; start, stop!


That is so wrong, and you know it.


Yet, you do it anyway (and for the record, I’m the biggest re-write writer, edit editor of my own stuff that ever walked the face of this earth with a correction pen or cross out line!).


So here’s a tip that might help you (us all). Try to not edit anything when you are writing your first draft.


Just tell the “little wo/man editor” inside you that you will make it worth her while and she can tear your piece up all she wants–just later! Once you’ve managed to get your words out into the open in the first place, that is!


And to make it hard for said internal edit gal, try this. TURN OFF YOUR MONITOR and continue to write/type away!


See how much you can edit then!


For more ideas, check out Mignon Fogarty’s Grammar Girl’s Quick and Dirty Tips for Better Writing…


Photo source: Clkr


Jewels of Life: Believe, Dream, Internet Marketing, Righting Your Writing, Tips and Tricks, Working with a VA




copywritingThere are numerous ways you can “edit” your writing by yourself, although you’ll find that in the end the editing support of an “outsider” will by far be the best solution.


When you have your “work” ready for edit, one solution you can try on your own to check for misplaced words and awkward sentences is to listen to what you’ve written.


In short, read your content out loud.


And take the time to really listen to what you’re saying.


Sometimes, even reading the work backwards helps errant strings of words and sentences to stand out.


For more information on testing your work, take a look at Line by Line: How to Edit Your Own Writing, by Clair Kehrwalk Cook. It includes over 700 examples of editing techniques, grammar, and usage to help you with your writing efforts.


Jewels of Life: Believe, Dream, Righting Your Writing, Tips and Tricks, Writing, Working with a VA



Monkey See

Author: Karen McGreevey

Want to write an monkey-see article but you find you’re stuck–with no ideas in sight or mind? Then take a bit of time to “follow the dots” of those in your niche or to gather ideas from comments at membership sites, or the blogs of others.


And try one or two of these tips on for size:


1. Make an appointment with your doctor or dentist! Then arrive early. Really! When I go to the doctor I have a chance to read many magazines that I wouldn’t otherwise get my hands on. So I take my “early arrival time” to check out the Table of Contents, articles and even graphics in numerous publications to gather ideas for my articles and blog posts.


2. Subscribe to RSS feeds on a variety of subjects along the line of your niche or your products, as well as things that interest you. Then take some time to search through the feeds each day to select a few articles to read. Take notes on the material as you do so, and use them to come up with articles and blog posts.


3. Scan through the comments posted by others at online articles directories, membership forums, and blog posts at sites where you read regularly. Write down the interesting ideas, the pros and cons of an issue, and opinions of others. In fact, controversial comments make for a good pro or con article or blog post.


4 Use some of the online tools like Technorati, Digg, Delicious, etc. to help trigger writing inspiration. Also, check Yahoo’s buzz log to find out what people are talking about and searching for. Use all these resources to come up with new ideas.


Once you start looking, you’ll find there are lots of online and off resources you can use to crank up your writing gears.


Check out Douglas Roberts’ ebook, Quick and Easy Content Writing Tips for 99 ideas to help you with your writing projects.


Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA



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