Creative Ways to Market You

Content and Marketing Tips for Coaches, Authors and More
 
Shoi-Yean at eMasters
2013-banner3
VA Blog of the Month

Disclaimer, Transparency

In the interest of disclosure and "transparency" and for the purposes of the new FTC Guidelines, I am an Affiliate for some of the products promoted at this site.

 

Read more about this here

Content Marketing Video


video smYou may have noticed recently that video has become a driving force in content marketing. To wit: take a look at the success of YouTube and you’ll see that video content is a thriving entity all on its own. If you’re thinking you want to do video, too, and have usually been using textual content, then the thought of using video can be somewhat traumatizing!

 

Get the Tools

 

You really don’t have to spend a bunch of money on the right tools to create entertaining and engaging videos for your content marketing needs. However, at least spend enough to be able to provide adequate lighting and sound. You can even use your iPhone or iPad to create outstanding videos.

 

No “One Hit” Wonders

 

If you decide to create a video, you really ought to do more than one. In fact, having a regular video series as part of your blog is a good idea. It will encourage more viewers to take the time to view your videos. While initially it may feel as if no one is watching, if you take the time to stick to doing them over time you’ll begin to see positive results and increased viewership.

 

Shorter Is Better

 

First and foremost, you don’t want to make a super long video. In fact, more than three minutes and you’re pushing it unless you have really high quality images and sound to match the length of your video. And if you do have something long to say, consider breaking up your videos into a series over a period of time with one point on each video.

 

Rinse and Repeat

 

Don’t try to reinvent the wheel for your first video; instead use content you already have. For instance, if you have a “how to” blog post, why not do a quick video demonstrating how to do “it”. If you have a blog post with five tips on doing something better, do five videos talking about each tip for two or three minutes. Using visuals in addition to your face is a good idea to make your video more interesting.

 

Perfect Schmerfect

 

Don’t worry about being perfect. Ever look on YouTube at some of the popular videos in your niche? While there may be some that are perfect, those are few and far between. More than likely the really popular ones aren’t perfect. As long as viewers can see something interesting, hear the audio and trust the value and truth of the information you’re sharing, you’ll see success with video as one of your content marketing tactics.

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

Leave a Reply

This blog is kept spam free by WP-SpamFree.


“Whut’s Rong With this Sendtuncts”…

Find out with our complimentary report of "editing tips and tricks"; we'll trade you for your name on our mailing list!

 

You'll also receive our weekly ezine, "On the Bright Side", which is full of lots of tips like those you find at this site.

 

Email:
Name:
Your information is safe with us
February 2018
S M T W T F S
« Aug    
 123
45678910
11121314151617
18192021222324
25262728  

Konnecting Socially