Creative Ways to Market You

Content and Marketing Tips for Coaches, Authors and More
Shoi-Yean at eMasters
VA Blog of the Month

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Create Easy Peasy Information Products Tip #3

I began this mini-tutorial for “Creating Easy Peasy Information Products” with Tip #1 on Friday.


You’ll find Tip #2. Q&A report. here.


So now, we continue with Tip #3…


3. Audio interview of an expert.


With this option, and the next two, you create an audio product in just one hour, plus a little preparation time.


Just persuade someone to be interviewed for an hour, and record the session. Your “guest/interviewee” would be someone whose opinions, experiences and knowledge would be in demand, someone that people would want to hear what they have to say.


Then, voilĂ , you have a product!


You’ll find many experts will agree to do this for fr/ee; the usual “trade” would be you’d provide them with a copy of the recording and permission to sell it or use it as a bonus product for something else.


It’s quite easy to record such an interview on a conference-call line using a service like Free Conference Call You’d then sell your interview either as a downloadable MP3, or as a CD that you send to the buyer by mail.


Some information marketers also provide customers with the option to purchase a transcript, in addition to or instead of the audio recording.


Tip #4, Audio Interview of You, will be ready Friday, and we’ll look forward to seeing you back here then.


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