Creative Ways to Market You

Content and Marketing Tips for Coaches, Authors and More
 
Shoi-Yean at eMasters
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I said all that to say this …


summaryOkay, like you usually do, you’ve spent a good amount of time crafting your article or blog post. So now you’re ready to post it to your blog or to an article directory.

 

However, before you do that you might go over it to be sure you have included an easy-to-understand summary that explains what your blog post/article is about.

 

In short, at the end of your blog post you will repeat in short form what you just said. In one good “short and sweet”, 150 words or less paragraph! You can even use your summary to describe your article, if you like.

 

Once you begin to perfect your summaries, you’ll discover that your copywriting skills have gotten better. In addition, when it comes time to write a sales page it will be easier to craft shorter sentences that reflect your benefits and key points.

 

Further, if you tighten up your summary even more, say into 150 characters, that summary can be the sentence that gets displayed by the search engines when your website cycles on the results page.

 

For more solutions for writing blog posts take a look at Michael Greenwood’s ebook, “How to Write Quality Blog Posts: A Guide to Successful Blogging”.

 

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