Creative Ways to Market You

Content and Marketing Tips for Coaches, Authors and More
Shoi-Yean at eMasters
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“Killer Webinar” Tips 3-5

The other day, I began a rather lengthy post webinar-welcome with “Tips for Putting on a ‘Killer’ Webinar.


Because of its length, I decided to break the post into several parts and to encourage you to come back often to get the rest of the tips.


Thus, this post reflects “tips 3, 4 and 5” you can use to enhance your viewer’s webinar experience:


1. You talk too much.
Let it not be said that trying to cram too much information into one Webinar is a detriment to your audience. But it can happen. As a result, you Webinar may go too long or there will be too much news for your target viewers to assimilate. Thus, they’re apt to lose focus, or you’ll find they click away before your time is up. So try to narrow your subject.


2. Your Webinar is not a sale.
Opposite to having too much information is not having enough to talk about. Which then puts you into the “selling” mode. While it’s true, you are conducting the Webinar to eventually generate sales, you don’t want to spend your entire session selling. It’s a major turnoff as your audience really would like to know a bit about your product, your service that they can use.


3. A wing and a prayer!
If you’re taking the time to put on a Webinar, you’ll want to go into it wholeheartedly by planning what you’re going to say. Of course, you don’t want to come across stilted but you do want to have some cohesiveness to your presentation. Notes are good and if you’re giving facts about your topic, include sources for them.


That’s it for today, folks! I’ll have the “final two” tips in a few days. See you then!


And in case you missed it, here’s that link to the “Ultimate Webinar Marketing Guide written by Lewis Howes.


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