Creative Ways to Market You

Content and Marketing Tips for Coaches, Authors and More
Shoi-Yean at eMasters
VA Blog of the Month

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In the interest of disclosure and "transparency" and for the purposes of the new FTC Guidelines, I am an Affiliate for some of the products promoted at this site.


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Looking for topics for your ezine? See here…

outside-laneEzines and newsletters are effective marketing tools. However, they’re only as useful as the information they contain. In order to achieve the results you want with your email list, the ezine needs to provide value.


If you’ve been writing your ezine for a while, it’s easy to feel as if you’ve run out of ideas. You can lose your inspiration. However, hope is not lost! Check out these four ways to find topics for your ezine.


1. Take a cruse around the web


Chances are you’re already visiting and reading your competitors’ blogs. Do you read their comments too? These are a super source of information. It’s further insight into your prospect’s mindset and it is fuel for ezine content.


2. Get outside of your lane


Look for new industry blogs, publications, and even websites to read. When you step outside of your regular reading routine you open yourself up to exploring new thoughts, perspectives, and ideas. Look for niches that complement your own.


3. Search for videos in your niche


Generally when people are searching for ezine topic ideas, they turn to other written content for inspiration. You could step outside of that content box and search for videos instead. YouTube or Vimeo are great sources for videos on topics in your niche and complimentary niches.


4. What do others think?


Consider adding a section in your newsletter where you invite your readers to submit questions to you. It’s a really good way to connect with your readers and it helps you find new content.


And finally, keep a notebook or recording device with you at all times. You just never know when inspiration will hit and it will be nice to be able to latch on to ideas when they happen.


Check out the tips and tricks by Michael Katz in his ebook, E-Newsletters That Work: The Small Business Owner’s Guide To Creating, Writing and Managing An Effective Electronic Newsletter.


Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA


Photo source: Wikepedia



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