Creative Ways to Market You

Content and Marketing Tips for Coaches, Authors and More
 
Shoi-Yean at eMasters
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Saying Your Piece On the Internet


dfyga-article-sub-small-2010When you’re talking with someone face to face, it’s almost 99.9% easy to know what they are talking about.

 

After all, you not only speak with your mouth; you actually communicate with your body as well. And when you’re looking at someone, you can easily read the hand gestures, body language, tone of voice and facial expressions. Which make it pretty easy to understand what the person is saying.

 

All those clues go out the window, though, when you’re online, as your email, forum posts, other interactions and even webcasts often cannot easily get across your intent. The usual visual clues are non-existent.

 

However, by following a few simple rules interacting on the Internet can be a whole lot easier. For instance:

 

1. Write clearly. It’s often difficult to write down what is actually quite easy to say. But writing in an overly long or roundabout way can be confusing to the reader. Instead, think about what you mean to say and put it in short, clear sentences. Keep in mind that sentences dotted with punctuation can be read in a variety of ways, which may confuse your reader; so stick to short, clear sentences.

 

It also helps to close your message with a little humor or other “nicety.” This will help to keep your overall message from appearing dry. It’s very easy for people to confuse direct and to the point with abrasive when reading.

 

2. Learn netiquette. Online there are different rules of politeness. For instance, writing in all capitals means you’re shouting. This is an easy mistake to make and one you’ll want to steer clear of.

 

Also, using too many exclamation marks can make your message appear irrational or a bit over the top. On the other hand, very overly direct sentences without the use of humor may appear harsh or unemotional. So try to strike a balance between using expressive punctuation like exclamation marks and not using them at all.

 

You can also use smiley faces, LOL, and other emoticons to express how you’re feeling – as a happy face at the end of a direct message can make a big difference to the overall impression your reader might come away with. However, if you’re writing in a more professional manner, you’ll want to limit their use as they may make you appear unprofessional or as someone not to be taken seriously.

 

3. Explain yourself. When interacting with colleagues and subcontractors, it’s important they know right off the bat that when you’re writing a business message you may do so in a very direct way. Ask them to not take it to mean anything other than what is written in the message.

 

You simply may not have time to include a chatty message with each and every email. Explain that your direct messages don’t mean you’re upset or anything, you’re just communicating about the job at hand.

 

Rules like these for online interaction ought to help you avoid many of the pitfalls that can come with communicating online. It also helps to keep in mind that sometimes you may read a message differently to what the writer intended. In view of this, a good rule of thumb is to be cautious when approaching these situations; simply ask the writer to explain what they meant.

 

The worst thing to do would be to get out of sorts and then realize you actually misunderstood their message.

 

Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA

 

 

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