Creative Ways to Market You

Content and Marketing Tips for Coaches, Authors and More
Shoi-Yean at eMasters
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So long, fair well, good bye–at the end of an email

masked-man-small2What does your email signature look like? Is it simple and concise, like “Best Regards,” or “Sincerely” and your name? Maybe you include a full work history beneath your name. Neither of these is too effective these days.


Yet your email signature is a really good opportunity for you to drum up traffic to your website and to increase your sales and profits. So if you need some tips and ideas to help you with an effective email signature, check out these:


1. Social Media


Do you have a presence on one of the (social media) big guys like Facebook or twitter? Do your contacts, prospects, and customers know you’re active there? Your email signature is an excellent place to include a link and to invite others to connect with you.


For each, running wisdom suggests that you simply include the link rather than a graphic or button as these days many people disable the HTML on their email messages so they’ll only see the text anyway.


2. Who is this masked man?


Absolutely be sure to add your contact information in your signature line. After all, if the recipient of your email likes what you’ve sent or said, they’ve got to know how they can contact you.


However, it’s not necessary to provide your URL, your telephone number, the names and ages of your kids, or links to all the social media in which you participate.


So limit your contact information to the one best, easiest way you can be reached. If that’s your telephone number then include your telephone number. If it’s your email address then provide that.


3. Keep it Short and Sweet


Consider including your business tag line or a short message that reinforces your products or services. Follow up with your website URL and a social media link or two. That’s it.


4. Test, test, test


Make sure all the links in your email signature go somewhere; that they are active! Use several browsers to view your signature, too, to make sure it looks the way you want it to. You could even set up a test web page to send your visitors to that you create specifically to track your results. You can then test and track to find out how many people actually click on your email signature links.


For more ideas on writing email signatures, check out Maria Peagler’s Kindle book, 19 Ways to Use Your Email Signature to Sell More Books (Social Media for Authors)


Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA



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February 2018
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