Creative Ways to Market You

Content and Marketing Tips for Coaches, Authors and More
Shoi-Yean at eMasters
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The Fine Line Between Internet Marketing and Spam

Okay, that’s usually known as “The Fine Line between Love and Hate.”


But for purposes here, you, as a business owner “in the know” who takes advantage of Internet marketing, realize there is a fine line between “marketing” and “spam”.


And so, you orchestrate your marketing campaigns to get the maximum amount of exposure without running the risk of having your efforts being viewed as spam.


Message boards are ideal for Internet marketing


This is because these boards can provide you with access to a specialized target audience. For instance, if you are in the business of finding jobs for employees who wish to telecommute, you might find people who may be interested in your services if you join a message board that’s dedicated to working from home.


Also, as a frequent visitor to such boards, you can learn a great deal about the things that concern your target audience. In fact, when appropriate and in accordance with the board guidelines, you might even occasionally and discretely take the opportunity to post links to your Web site. Sometimes boards allow you to do this by letting you include your link in your signature line.


This is smart Internet marketing


However, if you opt to respond willy-nilly to each and every post with a link to your Web site even when your site is not relevant and your post isn’t either, and if you do not offer comments of value to other members, they are likely to view your posts as spam!


This is unfortunate on so many levels because because the members may decide to avoid your Web site, even as they “cut off their nose to spite their face” when in truth, they really do have a need for your services.


Jewels of Life: Believe, Internet Marketing, Resources, Tips and Tricks, Working with a VA



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