Creative Ways to Market You

Content and Marketing Tips for Coaches, Authors and More
Shoi-Yean at eMasters
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The “haves” and the “have nots”

Not long ago, I came across some tips email-dfygiveawayyou might use when pulling together an ezine. I wrote about them in a coming issue of my own ezine, On the Bright Side.


Because there are 10 tips in total and perhaps too much to “take in” in one sitting, I’ve divided them into three different blog posts.


You can read them at your leisure here, here and here! I do suggest you have pen and paper or computer keyboard handy for taking notes.


I’ve written these tips from the viewpoint of “what not to do” when you are putting together an ezine. Then I provide a solution to the “NOT”.


1. Don’t bother putting your ezine on a regular “send out” schedule. After all, most people can’t read it every time anyway. NOT!


How can your readers learn to trust in you and believe what you say when they can’t even depend on you to send your ezine on schedule?


2. Don’t add any original material. Just use all the same material everyone else is using. It works for them, why not for you? NOT!


Always have original material in your ezine, even if it is just an editorial or some tips.


3. Why bother with a disclaimer or privacy policy? Readers know their email is safe with you. They also figure if it is in your ezine, you recommend it. NOT!


Never assume anything. (You know what “assume” is.) Your readers want to be assured that their email is not being handed out for profit or promotion.


Also, you want your readers to know they should check out all offers, opportunities and ads. And just because you’re talking about it in your ezine, it’s not necessarily an indication you’re recommending it.


Along this line, Omar Johnson’s ebook How To Create A Profitable Ezine From Scratch may be of interest to you.


Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA



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