Creative Ways to Market You

Content and Marketing Tips for Coaches, Authors and More
Shoi-Yean at eMasters
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Tip #4 in our Easy Peasy Series for Making Informational Products

On Saturday, February 13 with Tip #1, Contributions of Others, I began a series of five tips to help you to easily create Information Products.


You can get caught up by reading Tip 2 and Tip 3 before you begin now, withTip 4:


4. Audio Interview of You.


For Tip #4, just flip option #3upside down, and you have another quick-start Information Product: Someone interviews you for an hour. The interviewer could be a friend or someone with a great voice and smooth interviewing skills whom you hire to do the interview.


Record the question and answer session, and in little more than one hour, you have a product to sell.


Now, to prepare for the interview, you’ll write an introduction and conclusion the interviewer can use, and a list of questions.


Keep the illusion of spontaneity by not writing your answers to the questions in full. Instead, make notes on the points you want to make during the session and keep them in front of you as you and the interviewer go through the agenda, question by question.


To the listener, interviews arranged in this way sound exactly like those in #3.


The 5th and final Tip in this series will be available here on Sunday, February 21.


I look forward to having you come back then.


And, of course, if you’ve missed any of the previous tips, you can read the posts throughout this blog.


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