Creative Ways to Market You

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Shoi-Yean at eMasters
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Tips on Choosing An Autoresponder


As you know, one of the goals of any online business is to continue to grow.

 

One of the ways you can do this is by developing a loyal customer base.

 

After all, increasing contacts can equal more sales.

 

This will be one goal to keep in mind as you look for a reliable autoresponder company with features that suit your business.

 

For instance, an autoresponder may offer excellent service, but you don’t want to find out down the road that they have a cap on how many email addresses you can have.

 

Or some other thing you didn’t think to ask before you signed up.

 

You also don’t want to have to pay more if you find you want to contact more people than what their service allows.

 

Changing from one autoresponder service to another can be difficult. It will take time, and you will be learning a completely new set-up.

 


In fact, you may find that you have to figure out how their customer service works, as well. You can avoid all of these issues and not experience a problem down the road by using a service that offers unlimited autoresponder access from the very beginning.

 

You’ll also want to look for an unlimited autoresponder that guarantees up time of 99% or better!

 

This is extremely important when you are trying to execute a time-sensitive marketing plan.

 

For instance, say you cut the price on a particular product by 50% for the next 48 hours. But if your autoresponder system goes down so your subscribers don’t get the notice until after the 48 hours, not only will your promotion be a flop, but maybe your reputation will be, as well.

 

Surprisingly, some people think they will lose money if they use an unlimited autoresponder.

 

That’s simply isn’t true!

 

Although in the beginning you might pay more than you would for one that offers 10,000 listings. However, in less than six months time you can double your list, and then the service will want to charge you twice as much.

 

There are several excellent service providers with unlimited autoresponders.

 

So take the time to compare the features they offer.

 

You’ll definitely consider cost, of course.

 

But you’ll also want to focus on their customer service. Which also ought to include an autoresponder provider that offers 24/7 service and has a specific uptime guarantee.

 

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