Creative Ways to Market You

Content and Marketing Tips for Coaches, Authors and More
Shoi-Yean at eMasters
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Web Site Text Says It All

GlitterTextGenerator_rrBelieve it or not, your web site text can make or break your reader’s experience at your website, which in turn can increase or decrease your readership and sales potential. Simply, the size, font, style and color of your text can easily affect your reader’s buying decision. Here are five points to consider when setting up your web site.


1. The Better to See You With – You want to make it easy for your visitors to read what you’ve written. So you don’t want to use a light-colored text like yellow on a white background and you don’t want a dark blue text on a black background.


2. Let’s Hear a “Yoo Hoo” – Grab your reader’s attention with headlines. You can make the headline stand out more by using a headline that a different color from your ad copy. This offsets the headline and pulls your reader into the rest of your ad copy.


3. Highlight Keywords – Emphasize phrases and keywords that are important to your readers. For instance, words like super, deluxe, fast, low price, free, new, etc. In addition, bold, underline, use italics, and change colors, etc.


4. Goldilocks Your Text – You don’t want to use text that is too small or too large. You want to use larger text for your headlines and subheadings. You want to use smaller text for your ad copy. If your grandparents can’t read it, it’s too small.


5. Check The Readability – It’s important to check your spelling and grammar before you upload your web page. When writing ad copy you’re allowed to break some of those grammar rules to get your point across.


And if you make it a habit of using at least one of these tips when you write your blog posts or your web copy, you’ll be making it easier for your readers, your visitors and your customers to learn about and have access to your products and services and you!


Check out some more tips from Lisa Price in her book, Hot Text: Web Writing that Works


Jewels of Life: Believe, Dream, Internet Marketing, Tips and Tricks, Working with a VA



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